• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Anti-Racism I

    Skills you'll gain: Diversity Awareness, Social Justice, Diversity Equity and Inclusion Initiatives, Intercultural Competence, Cultural Diversity, Cultural Sensitivity, Discussion Facilitation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    293 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of London

    Citizenship and the Rule of Law

    Skills you'll gain: Law, Regulation, and Compliance, Business Ethics, Social Justice, Environmental Social And Corporate Governance (ESG), Legal Proceedings, International Relations, Legal Research, Political Sciences, Governance, Corporate Sustainability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    540 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Aprendiendo a Aprender

    Skills you'll gain: Lifelong Learning, Teamwork, Time Management, Learning Strategies, Willingness To Learn, Productivity, Quick Learning, Self-Motivation, Cognitive flexibility, Neurology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    644 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    Case studies in business analytics with ACCENTURE

    Skills you'll gain: Case Studies, Digital Transformation, Advanced Analytics, Business Analytics, Analytics, Business Analysis, Data Analysis, Value Propositions, Consultative Approaches, Business Transformation

    3.7
    Rating, 3.7 out of 5 stars
    ·
    210 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Geneva

    Genre : quels enjeux ? Violences, globalisation, biomédecine, sexualités.

    Skills you'll gain: Social Justice, Sociology, Social Sciences, Diversity Awareness, World History, Anthropology, Social Determinants Of Health, Culture, Cultural Diversity, Research, Political Sciences, Biomedical Technology, Research Methodologies, Economics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    365 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    T

    The World Bank Group

    From Climate Science to Action

    Skills you'll gain: Climate Change Adaptation, Climate Change Mitigation, Interactive Learning, Environmental Issue, Sustainable Development, Social Impact, Environment, Environmental Policy, Natural Resource Management, Environmental Science, Energy and Utilities, Water Resource Management, Scientific Methods, Policy Analysis, Cooperation, Collaboration

    4.7
    Rating, 4.7 out of 5 stars
    ·
    478 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    New Learning: Principles and Patterns of Pedagogy

    Skills you'll gain: Pedagogy, Digital pedagogy, Education and Training, Teaching, Human Learning, Differentiated Instruction, Higher Education, Instructional Strategies, Cultural Diversity, Lifelong Learning, Willingness To Learn, Curriculum Development, Student-Centred Learning, Student Engagement

    4.8
    Rating, 4.8 out of 5 stars
    ·
    402 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Innovative Teaching with ChatGPT

    Skills you'll gain: ChatGPT, Creative Problem-Solving, AI Personalization, Innovation, Brainstorming, Game Design, Education Software and Technology, Student Engagement, Prompt Engineering, Generative AI

    4.8
    Rating, 4.8 out of 5 stars
    ·
    649 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Craft Canva Tiles

    Skills you'll gain: Canva (Software), Copywriting, Social Media Content, Content Creation, Social Media, Instagram, Marketing Materials, Brand Strategy, Storytelling, Branding, Graphic and Visual Design, Social Impact, Software Development Tools, Build Tools, Social Work, Time Management

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rice University

    A Story of Economics: A Principles Tale

    Skills you'll gain: Economics, Supply And Demand, Business Economics, Market Dynamics, Economic Development, Game Theory, Financial Policy, Tax, Market Analysis, International Relations, Operating Cost, Cost Benefit Analysis, Business Metrics, Public Policies, Performance Metric, International Finance, Fiscal Management, Consumer Behaviour, Investments, Labor Relations

    4.8
    Rating, 4.8 out of 5 stars
    ·
    147 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Foundations of Virtual Instruction

    Skills you'll gain: Digital pedagogy, Teaching, Education Software and Technology, Virtual Environment, Learning Management Systems, Web Content Accessibility Guidelines, Digital Communications, Emerging Technologies

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    Y

    Yale University

    The Science of Well-Being

    Skills you'll gain: Growth Mindedness, Health And Wellness Coaching, Behavioral Health, Positive Behavior Support, Goal Setting, Cognitive Behavioral Therapy, Resilience, Psychology, Social Skills, Mindfulness

    4.9
    Rating, 4.9 out of 5 stars
    ·
    40K reviews

    Mixed · Course · 1 - 3 Months

1…737475…510

In summary, here are 10 of our most popular social media marketing courses

  • Anti-Racism I: University of Colorado Boulder
  • Citizenship and the Rule of Law: University of London
  • Aprendiendo a Aprender: IE Business School
  • Case studies in business analytics with ACCENTURE: ESSEC Business School
  • Genre : quels enjeux ? Violences, globalisation, biomédecine, sexualités.: University of Geneva
  • From Climate Science to Action: The World Bank Group
  • New Learning: Principles and Patterns of Pedagogy : University of Illinois Urbana-Champaign
  • Innovative Teaching with ChatGPT: Vanderbilt University
  • Craft Canva Tiles: Coursera
  • A Story of Economics: A Principles Tale: Rice University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok