Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Meta
Skills you'll gain: Data Storytelling, Data Presentation, Business Metrics, Key Performance Indicators (KPIs), Data Management, Data Collection, Data Governance, Bayesian Statistics, Data Visualization, Descriptive Statistics, Statistical Hypothesis Testing, Information Privacy, Data Cleansing, Pandas (Python Package), Data Analysis, Data Visualization Software, Spreadsheet Software, Exploratory Data Analysis, SQL, Python Programming
Beginner · Professional Certificate · 3 - 6 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: People Management, Entrepreneurship, Accounting, Financial Management, Business Management, Team Management, Marketing, Customer experience strategy (CX), Finance, Financial Analysis, Business Planning, Innovation, Persona (User Experience), Recruitment
Mixed · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Competitive Analysis, Business Research, Market Intelligence, Global Marketing, Business Strategy, Strategic Marketing, Target Market, Consumer Behaviour, Performance Measurement, Report Writing, Analysis, Financial Acumen
Mixed · Course · 1 - 4 Weeks

Edureka
Skills you'll gain: Responsible AI, Data Storytelling, AI Workflows, Data Presentation, AI Enablement, Predictive Modeling, Decision Support Systems, Strategic Decision-Making, Data-Driven Decision-Making, Business Intelligence, Decision Making, Business Analytics, Agentic systems, MLOps (Machine Learning Operations), Forecasting, Predictive Analytics, Scikit Learn (Machine Learning Library), Machine Learning, Data Security, Text Mining
Intermediate · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Prompt Engineering, Content Creation, Web Content, Generative AI, Keyword Research, Generative AI Agents, Search Engine Marketing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Event Marketing, Target Audience, Adobe Express, Marketing Materials, Promotional Materials, Goal Setting, Promotional Strategies, Community Outreach, Content Creation, Event Planning, Performance Measurement, Marketing Analytics, Copywriting, Visual Design, Marketing Channel, Graphic Design, Branding, Strategic Partnership
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, Apache Spark, Large Language Modeling, Transfer Learning, PyTorch (Machine Learning Library), Model Evaluation, Computer Vision, Retrieval-Augmented Generation, Unsupervised Learning, Generative Model Architectures, Generative AI, PySpark, Vision Transformer (ViT), Keras (Neural Network Library), LLM Application, Supervised Learning, Vector Databases, Machine Learning, Python Programming, Data Science
Build toward a degree
Intermediate · Professional Certificate · 3 - 6 Months

LearnQuest
Skills you'll gain: Consultative Selling, Account Strategy, Solution Selling, Sales Management, Sales Pipelines, Sales, B2B Sales, Sales Training, Sales Strategy, Sales Development, Consultative Approaches, Account Management, Sales Process, Cross-Functional Team Leadership, Contract Negotiation, Price Negotiation, Cross-Functional Collaboration, Negotiation, Business Analytics, Ethical Standards And Conduct
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Azure Synapse Analytics, Performance Tuning, Microsoft Azure, System Monitoring, Data Engineering, Transact-SQL, Star Schema, Power BI, PySpark, Data Cleansing, Data Analysis Expressions (DAX), Apache Spark, Data Warehousing, Analytics, Data Modeling, Data Analysis, SQL, Azure Active Directory, Advanced Analytics, Microsoft Copilot
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Responsible AI, Data Literacy, AI Enablement, Data Mining, AI Product Strategy, Generative AI, Big Data, Information Architecture, Strategic Decision-Making, Enterprise Architecture, Cloud Computing, Data Analysis, Data Science, Digital Transformation, Natural Language Processing, Data-Driven Decision-Making, Data Architecture, Robotics, Business Logic, Leadership
Beginner · Specialization · 1 - 3 Months

Copenhagen Business School
Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Brand Management, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Ethical Standards And Conduct, Psychology, Data Collection
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Skills you'll gain: Management Accounting, Operations Management, Marketing, Organizational Strategy, Performance Measurement, Marketing Planning, Product Strategy, Supply Chain, Continuous Improvement Process, Manufacturing Operations, Operational Analysis, Integrated Marketing Communications, Business Operations, Operations, Branding, Process Improvement, Cost Accounting, Performance Analysis, Supply Chain Management, Quality Control
Build toward a degree
Intermediate · Specialization · 3 - 6 Months