• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Preview
    Preview
    T

    The University of Hong Kong

    University Teaching

    Skills you'll gain: Instructional Design, Curriculum Development, Lesson Planning, Pedagogy, Teaching, Course Development, Instructional Strategies, Student Engagement, Higher Education, Learning Theory

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Cape Town

    Disability Inclusion in Education: Building Systems of Support

    Skills you'll gain: Disabilities, Visual Impairment Education, Developmental Disabilities, Special Education, Instructional Strategies, Student Support and Services, Educational Materials, Teaching, Social Justice, Pedagogy, Differentiated Instruction, Instructional Design, Diversity Equity and Inclusion Initiatives, Diversity Awareness, Curriculum Development, Working With Children

    4.9
    Rating, 4.9 out of 5 stars
    ·
    859 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of London

    What future for education?

    Skills you'll gain: Learning Theory, Teaching, Human Learning, Pedagogy, Education and Training, Higher Education, Social Sciences, Policy Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    894 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Search Engine Optimization (SEO)

    Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    13K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Multilevel Modeling

    Skills you'll gain: R Programming, Statistical Modeling, Statistical Methods, Regression Analysis, Statistical Analysis, R (Software), Data Preprocessing, Data Quality, Model Evaluation

    3.9
    Rating, 3.9 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Pennsylvania

    Microeconomics: The Power of Markets

    Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Market Analysis, Resource Allocation, Policy Analysis, Tax, Consumer Behaviour, Cost Benefit Analysis, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • C

    Commonwealth Education Trust

    Foundations of Teaching for Learning: Introduction

    Skills you'll gain: Creative Thinking, Classroom Management, Teaching, Adaptability, Education and Training, Pedagogy, Working With Children, Instructional Strategies, Adult Education, Student Engagement, Professional Development, Collaboration, Curriculum Development, Planning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    865 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Economics

    4.5
    Rating, 4.5 out of 5 stars
    ·
    451 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica de Chile

    Hacia una práctica constructivista en el aula

    Skills you'll gain: Curriculum Development, Teaching, Instructional and Curriculum Design, Education Software and Technology, Digital pedagogy, Student-Centred Learning, Learning Theory, Peer Review, Student Engagement, Social Sciences, Interpersonal Communications, Cultural Diversity

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.7K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Lund University

    Artificial Intelligence: Ethics & Societal Challenges

    Skills you'll gain: Responsible AI, Artificial Intelligence, Social Impact, Social Justice, Algorithms, Ethical Standards And Conduct, Information Privacy, Governance

    4.7
    Rating, 4.7 out of 5 stars
    ·
    354 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    T

    The University of Hong Kong

    Making Sense of the News: News Literacy Lessons for Digital Citizens

    Skills you'll gain: Journalism, digital literacy, Media and Communications, Research, Investigation, Social Impact, Ethical Standards And Conduct

    4.8
    Rating, 4.8 out of 5 stars
    ·
    236 reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Solución pacífica de conflictos. Menos gritos más acuerdos

    Skills you'll gain: Mediation, Conflict Management, Negotiation, Interpersonal Communications, Verbal Communication Skills, Communication, Empathy, Collaboration, Active Listening, Non-Verbal Communication, Problem Solving, Decision Making

    Beginner · Course · 1 - 3 Months

1…686970…510

In summary, here are 10 of our most popular social media marketing courses

  • University Teaching: The University of Hong Kong
  • Disability Inclusion in Education: Building Systems of Support : University of Cape Town
  • What future for education?: University of London
  • Search Engine Optimization (SEO): University of California, Davis
  • Multilevel Modeling: Erasmus University Rotterdam
  • Microeconomics: The Power of Markets: University of Pennsylvania
  • Foundations of Teaching for Learning: Introduction: Commonwealth Education Trust
  • The Economics of Agro-Food Value Chains: Technical University of Munich (TUM)
  • Hacia una práctica constructivista en el aula: Pontificia Universidad Católica de Chile
  • Artificial Intelligence: Ethics & Societal Challenges: Lund University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok