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  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building and Pitching Marketing Campaigns in Tech Industries

    Skills you'll gain: Marketing Operations, Operations Management, Technical Management, Marketing Management, Media Planning, Marketing Strategies, Customer Relationship Management, Sales Management, Marketing and Public Relations, Verbal Communication Skills, Supply Chain Management, Branding, Marketing Budgets, Supply Chain, Loyalty Programs, Business Operations, Presentations, Financial Forecasting, Brand Management, Forecasting

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: Free
    Free
    C

    Coursera

    Marketing Automation with AI and HubSpot: Plan to Execution

    Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, Email Automation, ChatGPT, Dashboard, MarTech, Marketing Strategies, Marketing Analytics, Customer Relationship Management (CRM) Software, Customer Engagement, Data-Driven Decision-Making

    4.8
    Rating, 4.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillsBooster Academy

    Email Marketing: Boost Sales with High-Converting Campaigns

    Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer du contenu marketing pour LinkedIn avec Visme

    Skills you'll gain: Graphic Design, Marketing Design, LinkedIn, Marketing Materials, Promotional Materials, Content Creation, Social Media Content, User Accounts, Data Visualization, Digital Content, Professional Development, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Preview
    Preview
    B

    Board Infinity

    Google Analytics Hacks: Boost Your Marketing Performance

    Skills you'll gain: Customer Analysis, Campaign Management, Digital Advertising

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Marketing Analysis dashboard using G-Spreadsheets

    Skills you'll gain: Dashboard, Data Visualization, Data Entry, Excel Formulas, Data Presentation, Google Sheets, Spreadsheet Software, Management Reporting, Business Reporting, Marketing Analytics, Market Analysis, Data Validation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    16 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Custom Marketing Analytics Dashboard in Data Studio

    Skills you'll gain: Data Visualization, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Business Metrics, Data Integration, Google Ads

    4.4
    Rating, 4.4 out of 5 stars
    ·
    118 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    P

    Peking University

    社会调查与研究方法 (上)Methodologies in Social Research (Part I)

    Skills you'll gain: Research, Research Methodologies, Social Sciences, Scientific Methods, Surveys, Research Design, Experimentation, Qualitative Research, Sociology, Data Collection, Research Reports, Sample Size Determination, Probability & Statistics, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
    ·
    52 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    AI agents and creator tools for marketing professionals

    Skills you'll gain: Agentic Workflows, Agentic systems, AI Workflows, No-Code Development, Productivity, AI Enablement, Marketing Automation, Generative AI Agents, MarTech, AI Personalization, Digital Transformation, Marketing, Artificial Intelligence, Business Metrics, Automation, Business Technologies, Innovation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Apply Marketing Analytics for Data-Driven Decisions

    Skills you'll gain: Resource Allocation, Customer Insights, Marketing Effectiveness, Customer Relationship Management, Analytical Skills, Target Audience, Statistical Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kennesaw State University

    What Are the 4 A’s of Marketing - Jagdish Sheth

    Skills you'll gain: Marketing Effectiveness, Marketing Planning, Value Propositions, Marketing, Brand Awareness, Marketing Psychology, Product Planning, Marketing Strategies, Product Knowledge, Market Dynamics, Consumer Behaviour, Company, Product, and Service Knowledge, Customer experience strategy (CX)

    4.6
    Rating, 4.6 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e a Gestão Estratégica de Marketing

    Skills you'll gain: Marketing Strategies, Market Research, Strategic Marketing, Marketing Management, Marketing Analytics, Market Intelligence, Data-Driven Decision-Making, Customer Insights, Consumer Behaviour, Target Market, A/B Testing, Digital Marketing, Statistical Hypothesis Testing

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular social media marketing courses

  • Building and Pitching Marketing Campaigns in Tech Industries: University of Colorado Boulder
  • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera
  • Email Marketing: Boost Sales with High-Converting Campaigns: SkillsBooster Academy
  • Créer du contenu marketing pour LinkedIn avec Visme: Coursera
  • Google Analytics Hacks: Boost Your Marketing Performance: Board Infinity
  • Create a Marketing Analysis dashboard using G-Spreadsheets: Coursera
  • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera
  • 社会调查与研究方法 (上)Methodologies in Social Research (Part I): Peking University
  • AI agents and creator tools for marketing professionals: AI Business School
  • Apply Marketing Analytics for Data-Driven Decisions: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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