Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Operational Analysis, Performance Analysis, Performance Improvement, Data Import/Export, Variance Analysis, Exploratory Data Analysis, Data Analysis, Financial Analysis, Operations Management, Operating Expense, Plot (Graphics), Waterfall Methodology
Intermediate · Guided Project · Less Than 2 Hours

Fundação Instituto de Administração
Skills you'll gain: Marketing Automation, Digital Transformation, Marketing Strategies, Marketing Analytics, Marketing, Innovation, Digital Marketing, Data-Driven Decision-Making, Business Transformation, Brand Management, Customer experience strategy (CX), Consumer Behaviour
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Feature Engineering, Data Preprocessing, Financial Data, Predictive Modeling, Customer Demand Planning, Data-Driven Decision-Making, Exploratory Data Analysis, R Programming, Customer Analysis, Predictive Analytics, Profit and Loss (P&L) Management, Risk Modeling, Inventory Management System, Analytics, Advanced Analytics, Supply Chain Management, Business Analytics, Machine Learning, Business
Beginner · Specialization · 1 - 3 Months

IE Business School
Skills you'll gain: Strategic Marketing, Marketing Planning, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing, Customer Analysis, Business Strategy, Marketing Management, Integrated Marketing Communications, Target Market, Consumer Behaviour, Needs Assessment, Value Propositions, Market Dynamics, Market Analysis, Plan Execution, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Sales Process, Social Media, Lead Generation, Marketing Analytics, Sales, Marketing Channel, E-Commerce, Marketing, Growth Strategies, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: R Programming, Predictive Analytics, Applied Machine Learning, Data-Driven Decision-Making, Analytics, Data Science, Feature Engineering, Data Preprocessing, Machine Learning, Telemarketing, Model Deployment
Intermediate · Guided Project · Less Than 2 Hours

Alex Genadinik
Skills you'll gain: Instagram, Facebook, TikTok, Copywriting, Social Media Marketing, Social Media, Social Media Strategy, Video Production, Social Media Content, Social Media Management, Search Engine Optimization, Advertising, Marketing, Advertising Campaigns, Keyword Research, Social Media Campaigns, Digital Advertising, Sales Presentation, Web Analytics and SEO, Marketing Automation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Social Media Marketing, Social Media, Key Performance Indicators (KPIs), Social Media Content, Brand Awareness, Marketing Analytics, Social Media Campaigns, Digital Advertising, Customer Engagement, Advertising, Market Analysis, Performance Analysis, Analysis, Digital Marketing, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Trend Analysis, Data Manipulation, Data Analysis, SAS (Software), Analysis, Analytics, Data Visualization, Interactive Data Visualization, Data Visualization Software, Data Presentation, Business Reporting, Graphing, Statistical Programming
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Infographics, Data Presentation, Interactive Data Visualization, Data Visualization, Generative AI, AI Enablement, Analytics, Artificial Intelligence, Data Visualization Software, Data Analysis, Business Reporting, Real Time Data, Data Science
Intermediate · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Value Propositions, Entrepreneurship, Social Media Marketing, Sales, Storytelling, Social Media Strategy, Marketing Strategies, Data-Driven Decision-Making, Customer Insights, Presentations, Fundraising and Crowdsourcing, Market Opportunities, Business Development, Business Modeling, Public Speaking, Strategic Partnership, Professional Networking
Beginner · Course · 1 - 3 Months

Fundação Instituto de Administração
Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Marketing
Beginner · Specialization · 3 - 6 Months