• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • U

    University of Pennsylvania

    Operations Analytics

    Skills you'll gain: Descriptive Analytics, Business Analytics, Operations Research, Analytics, Predictive Analytics, Operational Analysis, Business Operations, Business Intelligence, Data Analysis, Operations Management, Data-Driven Decision-Making, Demand Planning, Forecasting, Simulation and Simulation Software, Business Modeling, Inventory and Warehousing, Process Optimization, Risk Analysis, Supply Chain Planning, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Michigan

    Foundational Finance for Strategic Decision Making

    Skills you'll gain: Financial Modeling, Market Data, Financial Analysis, Cash Flows, Loans, Financial Statements, Finance, Portfolio Risk, Risk Management, General Finance, Portfolio Management, Business Valuation, Corporate Finance, Capital Budgeting, Securities (Finance), Mortgage Loans, Risk Analysis, Excel Formulas, Equities, Investments

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.5
    Rating, 4.5 out of 5 stars
    ·
    983 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    AI CERTs

    AI in Healthcare & Drug Discovery

    Skills you'll gain: Precision Medicine, Responsible AI, Drug Development, AI Product Strategy, Clinical Trials, Tensorflow, Pharmaceuticals, PyTorch (Machine Learning Library), AI Enablement, Bioinformatics, Healthcare Ethics, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Generative AI, AI Personalization, Generative AI Agents, Regulatory Affairs, Hospital Medicine, Drug Interaction, Agentic systems

    Beginner · Course · 1 - 3 Months

  • T

    The University of Chicago

    Internet Giants: The Law and Economics of Media Platforms

    Skills you'll gain: Intellectual Property, Law, Regulation, and Compliance, Information Privacy, Media and Communications, Digital Content, Technology Strategies, Regulation and Legal Compliance, Network Protocols, Telecommunications, Market Dynamics, Case Law, Lawsuits, Economics, Competitive Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 3 Months

  • M

    Meta

    Marketing Analytics Foundation

    Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Customer Data Management, Application Programming Interface (API), Market Data, Personally Identifiable Information, Web Analytics, Information Privacy, API Gateway, Data Integration, Data Analysis, Data-Driven Decision-Making, Advertising

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • I

    IBM

    Generative AI Engineering with LLMs

    Skills you'll gain: Prompt Engineering, Large Language Modeling, Retrieval-Augmented Generation, Generative AI, Generative Model Architectures, PyTorch (Machine Learning Library), Generative AI Agents, Vector Databases, LLM Application, Generative Adversarial Networks (GANs), Embeddings, Natural Language Processing, Hugging Face, Transfer Learning, Data Pipelines, Recurrent Neural Networks (RNNs), Data Ethics, Data Preprocessing, Artificial Intelligence, Text Mining

    4.5
    Rating, 4.5 out of 5 stars
    ·
    952 reviews

    Intermediate · Specialization · 3 - 6 Months

  • P

    Packt

    Modern Graph Theory Algorithms with Python

    Skills you'll gain: Graph Theory, Network Analysis, Social Network Analysis, NoSQL, Data Science, Query Languages, Visualization (Computer Graphics), Applied Machine Learning, Data Transformation, Big Data, Python Programming, Spatial Data Analysis, Advanced Analytics, Deep Learning, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Simulations

    Intermediate · Course · 3 - 6 Months

  • U

    University of Pennsylvania

    Ancient Philosophy: Plato & His Predecessors

    Skills you'll gain: Ancient History, Liberal Arts, Ethical Standards And Conduct, General Science and Research, Scientific Methods, Mathematics Education, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 4 Weeks

  • E

    EDUCBA

    Analyze and Apply Core Marketing Concepts for Beginners

    Skills you'll gain: Marketing, Marketing Planning, Marketing Management, Strategic Marketing, Market Analysis, Marketing Strategies, Business Marketing, Consumer Behaviour, Digital Marketing, Analysis

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Google Analytics: Data-Driven Marketing Mastery with AI

    Skills you'll gain: Google Analytics, Marketing Analytics, Performance Reporting, Looker (Software), Web Analytics and SEO, Customer Analysis, Marketing Strategies, Search Engine Optimization, A/B Testing, Google Ads, Data Storytelling, Smart Goals, Campaign Management, Analytics, Predictive Analytics, Analysis, Data Visualization, Target Audience, Process Improvement and Optimization, Process Optimization

    Beginner · Specialization · 3 - 6 Months

  • E

    EDUCBA

    Apply Neural Networks for Car Price Prediction

    Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, Data Preprocessing, Model Evaluation, Data Cleansing, Data Transformation, Predictive Modeling, Pandas (Python Package), Applied Machine Learning, Statistical Methods, Regression Analysis, Scikit Learn (Machine Learning Library), Artificial Neural Networks

    Beginner · Course · 1 - 4 Weeks

1…535455…381

In summary, here are 10 of our most popular market research courses

  • Operations Analytics: University of Pennsylvania
  • Foundational Finance for Strategic Decision Making: University of Michigan
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • AI in Healthcare & Drug Discovery: AI CERTs
  • Internet Giants: The Law and Economics of Media Platforms: The University of Chicago
  • Marketing Analytics Foundation: Meta
  • Generative AI Engineering with LLMs: IBM
  • Modern Graph Theory Algorithms with Python: Packt
  • Ancient Philosophy: Plato & His Predecessors: University of Pennsylvania
  • Analyze and Apply Core Marketing Concepts for Beginners: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok