• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Neural Networks, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    透過 BigQuery 機器學習執行推論作業

    Skills you'll gain: Predictive Analytics, Big Data, Predictive Modeling, Advanced Analytics, Analytics, Applied Machine Learning, Google Cloud Platform, Model Training, MLOps (Machine Learning Operations), Data Analysis, Machine Learning Methods, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Boost Team Collaboration

    Skills you'll gain: Collaborative Software, Collaboration, Team Building, Team Collaboration, Teamwork, Sprint Retrospectives, Cross-Functional Collaboration, User Feedback, Constructive Feedback, Employee Surveys, Drive Engagement, Process Improvement, Discussion Facilitation, Document Management, Performance Analysis, Diversity and Inclusion, People Analytics, Editing, Decision Making

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Se préparer à devenir Professional Data Engineer

    Skills you'll gain: Data Pipelines, Dataflow, Data Processing, Google Cloud Platform, Data Storage, Cloud Storage, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Warehousing, Data Preprocessing, Data Analysis, Automation

    Advanced · Course · 1 - 3 Months

  • G

    Google Cloud

    Boost Productivity with Gemini in BigQuery - Español

    Skills you'll gain: Google Gemini, Gemini, Exploratory Data Analysis, Data Wrangling, Data Preprocessing, AI Integrations, Big Data, Google Cloud Platform, Interactive Data Visualization, Generative AI Agents, Prompt Engineering, Query Languages, Debugging, SQL

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Como modernizar sites com a IA generativa no Google Cloud

    Skills you'll gain: Generative AI, Prompt Engineering Tools, Web Content, Web Analytics and SEO, Google Cloud Platform, User Experience, Web Development

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Work with Gemini Models in BigQuery - 简体中文

    Skills you'll gain: Gemini, Google Gemini, Applied Machine Learning, Google Cloud Platform, Generative AI, Customer Relationship Management, Predictive Modeling, Query Languages, SQL, AI Integrations, Data Analysis

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Créer des infographies avec Prezi

    Skills you'll gain: Infographics, Presentations, Data Visualization, Content Creation, User Accounts, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Chris Croft Training

    Cost Reduction: Cut Costs and Maximise Profits

    Skills you'll gain: Cost Reduction, Cost Control, Operational Efficiency, Operating Cost, Customer Analysis, Cost Accounting, Cost Benefit Analysis, Expense Management, Cost Estimation, Gross Profit, Operating Expense, Profit and Loss (P&L) Management, Cost Management, Process Optimization, Marketing Budgets, Management Accounting, Lean Methodologies, Capacity Management, Organizational Effectiveness, Leadership

    Mixed · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Utiliser BigQuery Machine Learning pour l'inférence

    Skills you'll gain: Analytics, Data Analysis, Google Cloud Platform, Applied Machine Learning, Model Training, MLOps (Machine Learning Operations), Machine Learning Methods, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Analyze and Visualize Data Using Splunk Statistics

    Skills you'll gain: Splunk, Dashboard Creation, Data Transformation, Dashboard, Statistical Visualization, Data Visualization Software, Data Analysis, Statistical Analysis, Data Manipulation, Interactive Data Visualization, Scatter Plots, Data Presentation, Time Series Analysis and Forecasting, Event Monitoring, Security Information and Event Management (SIEM), Geospatial Mapping

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Exploratory Data Analysis with R and ggplot2

    Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Ggplot2, Data Analysis, Plot (Graphics), R (Software), Regression Analysis, Data Presentation, R Programming, Statistical Analysis, Data Visualization Software, Statistical Visualization, Data Quality, Scatter Plots, Anomaly Detection, Descriptive Statistics, Analytical Skills, Correlation Analysis, Graphing

    Beginner · Course · 1 - 4 Weeks

1…498499500…503

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications
  • Share your Coursera learning story

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Udemy

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok