• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Social Media Marketing

Social Media Marketing Courses

Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.


Popular Social Media Marketing Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Affiliate Marketing For Passive Income - 2026

    Skills you'll gain: Search Engine Optimization, Generative AI Agents, Video Production, Email Automation, Sales Strategy, Advertising, Inside Sales, AI Orchestration, Online Advertising, Marketing Channel, Marketing, Performance marketing, Product Promotion, AI Workflows, Marketing Strategies, Content Marketing, Entrepreneurship, Web Analytics, New Business Development, Agentic systems

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Digital Marketing Foundations: Analyze & Apply Strategies

    Skills you'll gain: Campaign Management, Target Market, Marketing, Marketing Strategies, Consumer Behaviour, Marketing Planning, Integrated Marketing Communications, Strategic Marketing, Digital Marketing, Advertising Campaigns, Target Audience, Marketing Effectiveness, Digital Advertising, Online Advertising, Market Research, Customer Analysis, Marketing Communications, Marketing Psychology, Marketing Analytics, Communication Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    27 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Coursera

    GenAI for Personalized Marketing at Scale

    Skills you'll gain: AI Personalization, Customer Insights, Marketing Analytics, Generative AI, Target Audience, Marketing, Marketing Strategies, Marketing Effectiveness, Social Media Campaigns, Prompt Engineering, Customer Engagement, Content Creation, Data-Driven Decision-Making, Analysis, Scalability

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Harnessing HubSpot AI: Intelligent Marketing Success

    Skills you'll gain: Blogs, Content Creation, HubSpot CRM, Marketing Strategies, Marketing Automation, Customer Engagement, Email Marketing, Marketing Effectiveness, Marketing, AI Enablement, Artificial Intelligence

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IBM

    Developing Interpersonal Skills

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.2K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    AI Business School

    Introduction to AI for marketing professionals

    Skills you'll gain: Generative AI, Responsible AI, Risk Management, AI Product Strategy, AI Enablement, Marketing, Marketing Automation, Artificial Intelligence, MarTech, Content Creation, Digital Transformation

    4.1
    Rating, 4.1 out of 5 stars
    ·
    11 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Prácticas efectivas de marketing usando Facebook Messenger

    Skills you'll gain: Facebook, Social Media Marketing, Social Media, Social Media Content, Customer Service, Customer experience improvement, Marketing, Business Marketing, ChatGPT, Customer Communications Management, User Accounts

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    E-commerce Marketing and Email Campaigns

    Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Driving engagement, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Organize, Evaluate & Learn Marketing Campaigns

    Skills you'll gain: Sprint Retrospectives, Timelines, Project Schedules, Workflow Management, Campaign Management, Project Management, Project Management Software, Marketing Effectiveness, Organizational Skills, Advertising Campaigns, Project Planning, Marketing Analytics, Agile Methodology, Process Improvement, Prioritization, Process Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Marketing Analytics: Data Predictions and Dashboards

    Skills you'll gain: Marketing Analytics, Dashboard, Data Presentation, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Marketing Strategies, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Research, Data Analysis, Forecasting, Data Collection, Strategic Decision-Making

    3.8
    Rating, 3.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    U

    Universidad de Palermo

    Marketing y diseño de experiencias

    Skills you'll gain: Value Propositions, Price Negotiation, Consumer Behaviour, Communication Strategies

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    E

    EDUCBA

    Marketing Fundamentals and Strategy Case Studies

    Skills you'll gain: Marketing Budgets, Performance Analysis, Marketing, Marketing Effectiveness, Marketing Planning, Marketing Strategies, Marketing Management, Global Marketing, Plan Execution, Brand Management, Campaign Management, Competitive Analysis, Market Analysis, Brand Awareness, Marketing Strategy and Techniques, Product Strategy, Case Studies, Digital Marketing, Branding, Business

    5
    Rating, 5 out of 5 stars
    ·
    12 reviews

    Beginner · Specialization · 3 - 6 Months

1…474849…509

In summary, here are 10 of our most popular social media marketing courses

  • Affiliate Marketing For Passive Income - 2026: Alex Genadinik
  • Digital Marketing Foundations: Analyze & Apply Strategies: EDUCBA
  • GenAI for Personalized Marketing at Scale: Coursera
  • Harnessing HubSpot AI: Intelligent Marketing Success: Coursera
  • Developing Interpersonal Skills : IBM
  • Introduction to AI for marketing professionals: AI Business School
  • Prácticas efectivas de marketing usando Facebook Messenger: Coursera
  • E-commerce Marketing and Email Campaigns : SkillUp
  • Organize, Evaluate & Learn Marketing Campaigns: Coursera
  • Marketing Analytics: Data Predictions and Dashboards: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok