Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Generative AI, Retrieval-Augmented Generation, Gemini, Embeddings, Google Gemini, Vector Databases, Prompt Engineering, Large Language Modeling, Big Data, Responsible AI, AI Workflows, Google Cloud Platform
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Gemini, AI Enablement, Data Pipelines, Exploratory Data Analysis, Google Cloud Platform, Data Preprocessing, Data Transformation, Data Analysis, Generative AI, SQL
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data-Driven Decision-Making, Data Analysis, Analytics, Google Cloud Platform, Data Visualization, Big Data, Data Visualization Software, Business Intelligence, Dashboard, Cloud Storage, SQL, Data Warehousing
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, AI Personalization, Prompt Engineering, Web Content, User Experience, Web Analytics and SEO, Information Architecture, Google Cloud Platform
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Change Management, Organizational Change, Employee Training, Google Workspace, Training and Development, Process Management, Customer Success Management, Organizational Effectiveness, Organizational Strategy, Internal Communications, Needs Assessment, Communication Strategies, Stakeholder Engagement
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Extract, Transform, Load, Data Migration, Cloud Storage, Google Cloud Platform, Data Processing, Data Pipelines, Data Infrastructure, Big Data, Data Storage, Metadata Management, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Big Data, Analytics, Dimensionality Reduction, R Programming, Data Management, Statistical Modeling, Visualization (Computer Graphics), Data-Driven Decision-Making, Scientific Visualization, Predictive Modeling, Predictive Analytics, Data Modeling, Data Visualization Software, Data Analysis, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Database Design, Descriptive Analytics, Business Analytics, Data Ethics, SQL, NoSQL, Query Languages, Data Mining, Relational Databases, Big Data, Analytics, R Programming, Data Management, Statistical Reporting, Data-Driven Decision-Making, Supervised Learning, Ggplot2, Predictive Analytics, Data Analysis, Analytical Skills
Credit offered
Mastertrack · 6 - 12 Months

Google Cloud
Skills you'll gain: Data Analysis, Big Data, Applied Machine Learning, Statistical Inference, Model Evaluation, Google Cloud Platform, Machine Learning Methods, SQL
Beginner · Course · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Leadership Studies, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Target Market, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Coursera
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Pipelines, AI Workflows, Big Data, Google Cloud Platform, Data Transformation, Data Visualization Software, SQL, Natural Language Processing
Beginner · Course · 1 - 4 Weeks