Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.
University of Colorado Boulder
Skills you'll gain: Model Evaluation, Data Mining, Unsupervised Learning, Supervised Learning, Service Level, Dimensionality Reduction, Deep Learning, Statistical Modeling, Applied Machine Learning, Anomaly Detection, Machine Learning Algorithms, Probability, Statistical Inference, Statistical Hypothesis Testing, Data Warehousing, Recurrent Neural Networks (RNNs), Regression Analysis, Performance Testing, Bash (Scripting Language), Data Science
Credit offered
Graduate Certificate · 6 - 12 Months

Georgetown University
Skills you'll gain: Data Storytelling, Vulnerability Assessments, Operations Management, Business Strategy, Competitive Intelligence, Design Thinking, Survey Creation, Cyber Threat Intelligence, Social Justice, Descriptive Statistics, Environment, Business Ethics, Capital Budgeting, Market Opportunities, Storytelling, Marketing Planning, International Relations, Artificial Intelligence, Policy Development, Political Sciences
Earn a degree
Degree · 1 - 4 Years

University of London
Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity
Earn a degree
Degree · 1 - 4 Years

Amazon Web Services
Skills you'll gain: Dashboard, Report Writing, Business Reporting, Management Reporting, Performance Reporting, Ad Hoc Reporting, Real Time Data, Call Center Experience, Administration, Workforce Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Design Thinking, Active Listening, Organizational Structure, Innovation, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Leadership, Ideation, Organizational Strategy, Service Design, Business Strategy, Emotional Intelligence, Technology Strategies
University Certificate · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Presentation, Data Storytelling, Network Analysis, Interactive Data Visualization, Predictive Modeling, Time Series Analysis and Forecasting, Looker (Software), Data Visualization, Financial Forecasting, Forecasting, Marketing Analytics, Product Marketing, Applied Machine Learning, Natural Language Processing, Operations Research, Cloud Deployment, Statistical Machine Learning, Statistical Analysis, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months
Universidad de los Andes
Skills you'll gain: User Story, Version Control, Test Automation, Software Testing, Git (Version Control System), Software Architecture, Continuous Integration, Test Driven Development (TDD), Maintainability, Test Script Development, Acceptance Testing, Software Design, Regression Testing, Agile Methodology, Angular, Usability, Software Engineering, Web Content Accessibility Guidelines, Application Design, Software Design Patterns
Credit offered
Mastertrack · 6 - 12 Months

Illinois Institute of Technology
Skills you'll gain: Process Improvement, Pay Per Click Advertising, Digital Marketing, Responsible AI, Process Management, Global Marketing, Web Analytics, Culture Transformation, Financial Statement Analysis, Digital Transformation, Market Dynamics, Capital Budgeting, Design Thinking, Descriptive Statistics, Predictive Analytics, Leadership and Management, Game Theory, Product Lifecycle Management, Microsoft Excel, Business Strategy
Earn a degree
Degree · 1 - 4 Years

Beginner · Course · 1 - 4 Weeks
O.P. Jindal Global University
Skills you'll gain: Diplomacy, Intelligence Collection and Analysis, Surveys, Survey Creation, Quantitative Research, Qualitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Policy Development, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy, Conflict Management
Earn a degree
Degree · 1 - 4 Years

University of North Texas
Skills you'll gain: Operations Management, Exploratory Data Analysis, Business Writing, Mediation, Model Evaluation, Change Management, Leadership Studies, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Cleansing, Looker (Software), Data Transformation, Data Pipelines, SQL, Big Data, Business Intelligence, Dashboard, Data Visualization Software, Extract, Transform, Load, Data Analysis, Data Warehousing, Data Integrity, Google Sheets
Intermediate · Course · 1 - 3 Months