• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Product Analytics for Prioritization & Data-Driven Decisions

    Skills you'll gain: Data Storytelling, Strategic Prioritization, Web Analytics, Product Roadmaps, Business Analytics, Analytics, Product Management, Data-Driven Decision-Making, Predictive Modeling, Prioritization, Customer Analysis, Root Cause Analysis, Performance Analysis, Forecasting, User Flows, Performance Metric, Customer Retention, Data Capture, Resource Allocation, Statistical Methods

    Intermediate · Course · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IE Business School

    Marketing Management Essentials: Market Analysis

    Skills you'll gain: Market Opportunities, Market Analysis, Market Research, Competitive Analysis, Marketing Management, Strategic Decision-Making, Customer Analysis, Marketing Strategies, Marketing, Strategic Thinking, Business Strategy, Marketing Strategy and Techniques, Business Analysis, Strategic Planning

    4.5
    Rating, 4.5 out of 5 stars
    ·
    8 reviews

    Beginner · Course · 1 - 4 Weeks

  • A

    Amazon Web Services

    Data Analytics and Databases on AWS

    Skills you'll gain: Extract, Transform, Load, Data-Driven Decision-Making, Amazon Web Services, Data Warehousing, Big Data, Databases, Business Analytics, NoSQL, Data Analysis, Data Pipelines, Unstructured Data, Data Processing, SQL, Data Storage, Data Architecture, Relational Databases, Data Transformation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    59 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Data Analytics Using SPSS Modeler Workflows

    Skills you'll gain: Dashboard, Data Transformation, Analytics, Data Presentation, Data Preprocessing, Data Analysis, Business Analytics, Statistical Analysis, Statistical Modeling, Data Quality, SPSS, Predictive Modeling, Workflow Management, Data Visualization Software, Regression Analysis, Artificial Neural Networks

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Apply Data Analytics Using Python and Pandas

    Skills you'll gain: NumPy, Pandas (Python Package), Model Evaluation, Jupyter, Data Analysis, Applied Machine Learning, Analytical Skills, Data Manipulation, Matplotlib, Business Analytics, Exploratory Data Analysis, Data Visualization Software, Python Programming, Descriptive Statistics, Linear Algebra

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    J

    John Wiley & Sons

    Using Predictive Analytics for Healthcare Safety & Quality

    Intermediate · Course · 1 - 3 Months

  • C

    Coursera

    Building Custom Regional Reports with Google Analytics

    Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Email Automation, Data-Driven Decision-Making, Web Analytics, Dashboard, Geospatial Information and Technology, Marketing, Data Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    274 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    N

    Northeastern University

    Data Analytics Engineering: Probability & Techniques

    Skills you'll gain: Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Data Wrangling, Probability & Statistics, Unsupervised Learning, Text Mining, Data Manipulation, Statistical Analysis, Data Preprocessing, Data Structures, Data Cleansing, Python Programming

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    E

    EDUCBA

    Apply Power BI Projects for Data Analytics

    Skills you'll gain: Ad Hoc Reporting, Customer Analysis, Management Reporting, Real Time Data, Marketing Analytics, Trend Analysis, Performance Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sustainable Marketing and Consumer Trends

    Skills you'll gain: Sustainable Business, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Marketing Communications, Brand Marketing, Advertising, Regulatory Compliance, Market Opportunities, Environmental Issue, Ethical Standards And Conduct, Digital Marketing, Engineering Management, Emerging Technologies

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Marketing

    Skills you'll gain: Global Marketing, Cultural Sensitivity, Customer Engagement, Revenue Management, Customer experience improvement, Augmented and Virtual Reality (AR/VR), Marketing Strategy and Techniques, Personalized Service, Brand Management, Price Negotiation, Customer Relationship Management, Business Modeling, Innovation, Content Strategy, User Experience Design, Digital Transformation, Data-Driven Decision-Making, Business Management, Artificial Intelligence, Metadata Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    Advanced Google Analytics - A Practical Guide

    Skills you'll gain: Data Collection, Data Validation, Marketing Effectiveness

    Intermediate · Course · 3 - 6 Months

1…434445…474

In summary, here are 10 of our most popular marketing analytics courses

  • Product Analytics for Prioritization & Data-Driven Decisions: Coursera
  • Marketing Management Essentials: Market Analysis: IE Business School
  • Data Analytics and Databases on AWS: Amazon Web Services
  • Apply Data Analytics Using SPSS Modeler Workflows: EDUCBA
  • Apply Data Analytics Using Python and Pandas: EDUCBA
  • Using Predictive Analytics for Healthcare Safety & Quality: John Wiley & Sons
  • Building Custom Regional Reports with Google Analytics: Coursera
  • Data Analytics Engineering: Probability & Techniques: Northeastern University
  • Apply Power BI Projects for Data Analytics: EDUCBA
  • Sustainable Marketing and Consumer Trends: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok