• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • G

    Google Cloud

    Configuring MongoDB Atlas with BigQuery Dataflow Templates

    Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration, Data Migration

    Intermediate · Project · Less Than 2 Hours

  • Status: New
    New
    P

    Packt

    Developing an Experimenter's Mindset for Business

    Skills you'll gain: Innovation, User Feedback, Growth Mindedness, Resilience, Adaptability, Open Mindset, Entrepreneurship, Creative Problem-Solving, Strategic Thinking, Lifelong Learning, Market Research, Sustainable Business, Continuous Improvement Process, Business, Data-Driven Decision-Making

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Python: Implement & Evaluate Random Forests for ML

    Skills you'll gain: Model Evaluation, Supervised Learning, Data Preprocessing, Random Forest Algorithm, Applied Machine Learning, Decision Tree Learning, Feature Engineering, Machine Learning Algorithms, Classification Algorithms, Predictive Modeling, Data Analysis, Python Programming

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Chat - 日本語版

    Skills you'll gain: Google Workspace, Collaborative Software, Internal Communications, Productivity Software, Communication, File Management

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    O

    O.P. Jindal Global University

    Introduction to Data Science (Public Policy)

    Skills you'll gain: Web Scraping, Research Design, Matplotlib, Research, Data Ethics, Data Processing, Data Collection, Seaborn, Text Mining, Data Science, Data Visualization Software, Pandas (Python Package), JSON, Application Programming Interface (API), Data Analysis, Python Programming, Natural Language Processing

    Build toward a degree

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    P

    Packt

    The User Experience Team of One

    Skills you'll gain: User Research, Usability Testing, Stakeholder Engagement, User Experience Design, User Experience, Experience Design, Persona (User Experience), Workflow Management, Human Centered Design, User Centered Design, UI/UX Strategy, Wireframing, Prototyping, Design Thinking, Cross-Functional Collaboration, Information Architecture, Storytelling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Kodlayıcı-Kod Çözücü Mimarisi

    Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining

    Advanced · Course · 1 - 4 Weeks

  • P

    Packt

    The Simplest Guide™ to Base SAS & Advanced SAS

    Skills you'll gain: SAS (Software), Data Visualization, Data Manipulation, Data Analysis, Data Import/Export, Data Visualization Software, SQL, Statistical Analysis, Data Cleansing, Data Transformation, Exploratory Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Predictive Modeling with Python: Apply & Evaluate

    Skills you'll gain: Predictive Modeling, Model Evaluation, Data Preprocessing, Predictive Analytics, Logistic Regression, Risk Modeling, Statistical Modeling, Feature Engineering, Regression Analysis, Correlation Analysis, Classification Algorithms, Data Manipulation, Scikit Learn (Machine Learning Library), Data Transformation, Pandas (Python Package), NumPy

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Efficient Workflows and Sales Operations

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Essential Leadership Skills for Career Growth

    Skills you'll gain: Adaptability, Communication, Leadership Development, Performance Measurement, Leadership, Organizational Leadership, Team Leadership, Strategic Leadership, Business Leadership, Detail Oriented, Strategic Communication, Team Motivation, Business Metrics, Leadership and Management, Professional Development, People Management, Human Resource Strategy, Culture Transformation, Business, Decision Making

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Créer des visuels Instagram pour entreprises avec PicMonkey

    Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Graphic and Visual Design Software, Graphic and Visual Design, Social Media Marketing, Content Creation, Advertising Campaigns, Marketing Materials, Branding, Content Marketing, Digital Marketing

    Beginner · Guided Project · Less Than 2 Hours

1…423424425…436

In summary, here are 10 of our most popular marketing analytics courses

  • Configuring MongoDB Atlas with BigQuery Dataflow Templates: Google Cloud
  • Developing an Experimenter's Mindset for Business: Packt
  • Python: Implement & Evaluate Random Forests for ML: EDUCBA
  • Google Chat - 日本語版: Google Cloud
  • Introduction to Data Science (Public Policy): O.P. Jindal Global University
  • The User Experience Team of One: Packt
  • Kodlayıcı-Kod Çözücü Mimarisi: Google Cloud
  • The Simplest Guide™ to Base SAS & Advanced SAS: Packt
  • Predictive Modeling with Python: Apply & Evaluate: EDUCBA
  • Efficient Workflows and Sales Operations: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok