Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Illinois Urbana-Champaign
Skills you'll gain: Descriptive Statistics, Statistical Inference, Sampling (Statistics), Histogram, Data Analysis, Probability & Statistics, Data Presentation, Statistical Analysis, Quantitative Research, Microsoft Excel, Statistical Methods, Probability Distribution, Graphing, Influencing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Sales Process, Sales Pipelines, Personal Development, Sales Operations, Sales Management, Professional Development, Sales Training, Sales, Account Management, Sales Strategy, Mentorship, Process Optimization, Employee Coaching, Forecasting, Self-Awareness, Customer Engagement, Customer Relationship Building, Stress Management, Customer Relationship Management (CRM) Software, Customer Relationship Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hive, Apache Hadoop, Data Warehousing, SQL, Performance Tuning, Databases, Query Languages, Database Management, Extensible Markup Language (XML), Data Processing, Data Transformation, Data Manipulation
Mixed · Course · 1 - 3 Months

Skills you'll gain: Model Evaluation, Data-Driven Decision-Making, Predictive Modeling, Risk Analysis, Strategic Decision-Making, Performance Metric, Technical Communication
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Google Gemini, Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Google Cloud Platform, Generative AI
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Verification And Validation, Collaborative Software, Project Management Software, Automation, Productivity Software, Project Management, Cloud-Based Integration, Internal Communications
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Predictive Modeling, Model Evaluation, Regression Analysis, Scikit Learn (Machine Learning Library), Probability & Statistics, Statistical Inference, Business Analytics, Data Analysis, Statistical Analysis, Probability Distribution, Estimation, Machine Learning
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Supervised Learning, Data Preprocessing, Machine Learning, Machine Learning Algorithms, Time Series Analysis and Forecasting, Data Quality, Unsupervised Learning, Data Cleansing, Data Analysis, Feature Engineering, Data Transformation, Data Manipulation, Model Evaluation, Exploratory Data Analysis, Classification Algorithms, Regression Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Consultative Selling, Account Strategy, Account Management, Solution Selling, Sales, Sales Strategy, Negotiation, Contract Negotiation, Enterprise Sales, B2B Sales, Price Negotiation, Sales Pipelines, Business Ethics, Conflict Management, Overcoming Objections, AI Personalization, Value Propositions, Stakeholder Management, Proposal Development, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Pipelines, Data Processing, Google Cloud Platform, Data Warehousing, Data Maintenance, Data Storage, Cloud Engineering, Data Analysis, Data Architecture, Data Preprocessing, Automation, Data Security
Advanced · Course · 1 - 3 Months

Skills you'll gain: UI/UX Research, Data Presentation, Business Analysis, Customer Insights, Data Analysis, Scheduling
Intermediate · Course · 1 - 3 Months

Universitat Politècnica de València
Skills you'll gain: Pandas (Python Package), Matplotlib, Seaborn, Data Visualization, Data Visualization Software, Time Series Analysis and Forecasting, Statistical Visualization, Box Plots, Statistical Analysis, Exploratory Data Analysis, Data Analysis, Data Manipulation, Scatter Plots, Histogram, Data Structures, Python Programming
Intermediate · Course · 1 - 4 Weeks