• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • E

    EDUCBA

    Analyze Institutional Investment Strategies and Risks

    Skills you'll gain: Portfolio Management, Wealth Management, Tax Management, Portfolio Risk, Business Risk Management, Asset Management, Investments, Private Equity, Capital Markets, Risk Management, Return On Investment, Risk Analysis, Real Estate, Market Liquidity, Derivatives, Insurance

    Beginner · Course · 1 - 3 Months

  • P

    Packt

    TradeStation EasyLanguage for Algorithmic Trading

    Skills you'll gain: Financial Trading, Artificial Intelligence, Market Trend, Machine Learning Methods, Technical Analysis, Algorithms, Securities Trading, Futures Exchange, Portfolio Risk, Risk Management, Model Evaluation, Market Data, Machine Learning Algorithms, Machine Learning, Data Validation, Trend Analysis, Performance Analysis, Statistical Programming, Scripting Languages, Finance

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Virginia

    Business Strategy

    Skills you'll gain: Growth Strategies, Business Strategy, Strategic Thinking, Plan Execution, Mergers & Acquisitions, Competitive Analysis, Organizational Strategy, Business Ethics, Peer Review, Data-Driven Decision-Making, Corporate Strategy, Strategic Leadership, Business Planning, Strategic Decision-Making, Governance, Stakeholder Management, New Business Development, Business Research, Analysis, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    The Neurotransmitters of the Mind – Part 2

    Skills you'll gain: Pain Management, Pharmacology, Pharmacy, Pharmaceuticals, Clinical Pharmacy, Drug Interaction, Substance Abuse, Neurology, Physiology, Molecular Biology, Mental Health Diseases and Disorders, Research, Biology, Science and Research

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google

    Build Dynamic User Interfaces (UI) for Websites

    Skills you'll gain: Responsive Web Design, Web Design, User Experience Design, Design Reviews, Wireframing, Usability Testing, User Research, User Interface (UI) Design, Prototyping, User Flows, Figma (Design Software), Information Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Genetic Underpinnings of Synaptic Disease

    Skills you'll gain: Pharmacology, Pharmacotherapy, Molecular Biology, Substance Abuse, Mental and Behavioral Health, Neurology, Medical Science and Research, Physiology, Psychology, Biology, Science and Research

    Intermediate · Course · 1 - 4 Weeks

  • E

    ESSEC Business School

    Hotel Management: Distribution, Revenue and Demand Management

    Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Strategic Planning, Marketing Channel, Business Modeling

    4.6
    Rating, 4.6 out of 5 stars
    ·
    2.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Arizona State University

    Professional Skills: Information Gathering and Vetting

    Skills you'll gain: Data Storytelling, Analytical Skills, Data Analysis, Business Research, Data Literacy, Investigation, Critical Thinking, Data Strategy, Data-Driven Decision-Making, Presentations, Problem Solving, Persuasive Communication, Testability

    Beginner · Course · 1 - 4 Weeks

  • K

    Kennesaw State University

    Growing Your Core Business with Jagdish Sheth

    Skills you'll gain: Market Opportunities, Growth Strategies, Corporate Strategy, Business Development, Business Strategy, Strategic Marketing, Market Analysis, New Product Development, Portfolio Management, Case Studies, Cash Flows, Financial Analysis

    Beginner · Course · 1 - 4 Weeks

  • A

    Alex Genadinik

    Marketing Introduction And Fundamentals

    Skills you'll gain: Marketing, Target Market, Consumer Behaviour, Marketing Psychology, Customer Analysis, Marketing Strategy and Techniques, Market Analysis

    Mixed · Course · 1 - 4 Weeks

  • P

    Pontificia Universidad Católica del Perú

    Design Thinking - Parte 1: Descubre tu solución de negocio con IA Generativa

    Skills you'll gain: Design Thinking, Competitive Analysis, Human Centered Design, User Research, Needs Assessment, Generative AI, Social Impact, AI Enablement, Market Analysis, Strategic Decision-Making, Innovation, Business Analysis, Persona Development

    Mixed · Course · 1 - 3 Months

1…414243…381

In summary, here are 10 of our most popular market research courses

  • Analyze Institutional Investment Strategies and Risks: EDUCBA
  • TradeStation EasyLanguage for Algorithmic Trading: Packt
  • Boost SEO Tools: Coursera
  • Business Strategy: University of Virginia
  • The Neurotransmitters of the Mind – Part 2: University of Minnesota
  • Build Dynamic User Interfaces (UI) for Websites: Google
  • Genetic Underpinnings of Synaptic Disease: University of Minnesota
  • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
  • Professional Skills: Information Gathering and Vetting: Arizona State University
  • Growing Your Core Business with Jagdish Sheth: Kennesaw State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok