Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.

University of Virginia
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing Strategies, Regression Analysis, Marketing Budgets, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Analysis, Customer Insights, Predictive Analytics, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Data Ethics, Responsible AI, Business Ethics, Strategic Decision-Making, Data Management, Strategic Thinking, Information Privacy, Market Research, Ethical Standards And Conduct, Governance, Strategic Leadership, Artificial Intelligence, Market Analysis, Diversity and Inclusion, Regulatory Requirements, Social Studies
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Marketing Effectiveness, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Exploratory Data Analysis, Statistical Visualization, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Strategic Sourcing, Supplier Management, Procurement, Vendor Management, Project Scoping, Market Analysis, Supply Chain, Market Intelligence, Market Research, Business Research, Data Collection, Project Documentation, Business Writing, Organizational Skills
Beginner · Course · 1 - 4 Weeks

Alex Genadinik
Skills you'll gain: Marketing Psychology, Target Audience, Market Research, Active Listening, Surveys, Marketing, Consumer Behaviour, User Research, Data-Driven Decision-Making, Key Performance Indicators (KPIs), Business Research, Market Analysis, Focus Group, Google Analytics
Mixed · Course · 1 - 3 Months

Skills you'll gain: Market Research, Market Analysis, Marketing, Research Methodologies, Research, Business Research, Research Reports, Research Design, Competitive Analysis, Market Intelligence, Quantitative Research, Consumer Behaviour, Global Marketing, Market Trend, Surveys, Customer Analysis, Analytical Skills, Case Studies, Report Writing, Business Strategy
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Statistical Hypothesis Testing, A/B Testing, Data-Driven Decision-Making, Customer Analysis, Statistical Methods, Market Research, Statistical Analysis, Business Analytics, Probability & Statistics, Statistical Inference, Data Analysis, Descriptive Statistics, Microsoft Excel, Data Analysis Software, Spreadsheet Software
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: HubSpot CRM, Social Media Marketing, Market Research, Surveys, Marketing Automation, Marketing, Customer Relationship Management, Brand Awareness, Social Media Management, Marketing Strategies, Marketing Effectiveness, Research Methodologies, Market Analysis, Customer Insights, Social Media Campaigns, Customer Acquisition Management, Customer Data Management, Customer Communications Management, Content Management, Analytics
Beginner · Course · 1 - 3 Months

Skills you'll gain: Rmarkdown, Knitr, Surveys, Survey Creation, Data Quality, Sample Size Determination, Statistical Hypothesis Testing, Data Governance, Market Research, Regression Analysis, Predictive Modeling, Quantitative Research, Data Maintenance, Data Analysis, Statistical Analysis, R Programming, Excel Formulas, Business Intelligence, Data Visualization, Performance Metric
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Market Analysis, Competitive Analysis, Marketing, Key Performance Indicators (KPIs), Market Research, Target Audience, Target Market, Dashboard, Return On Investment, Value Propositions, Smart Goals, Business Strategy, Cross-Channel Marketing, Concision, Variance Analysis, Strategic Partnership, Data Collection, Strategic Decision-Making
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Surveys, Market Research, Customer Insights, Marketing, Marketing Analytics, User Research, Research Methodologies, Market Analysis, Google Analytics, Data Collection, Data-Driven Decision-Making
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Marketing Analytics, A/B Testing, Customer Analysis, Anomaly Detection, Dashboard, Time Series Analysis and Forecasting, Regression Analysis, Customer Insights, Data Presentation, Statistical Methods, Marketing Effectiveness, Marketing Strategies, Forecasting, Analytics, Market Research, Statistical Analysis, Predictive Analytics, Digital Advertising, Exploratory Data Analysis, Data Transformation
Intermediate · Course · 3 - 6 Months