Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Pontificia Universidad Católica de Chile
Skills you'll gain: Descriptive Analytics, Business Analytics, Model Evaluation, Logistic Regression, Data Mining, Dimensionality Reduction, Plot (Graphics), Data Analysis, R Programming, Statistical Modeling, Big Data, Visualization (Computer Graphics), Data-Driven Decision-Making, Predictive Modeling, Predictive Analytics, Data Modeling, Analytics, Advanced Analytics, Data Visualization Software, Statistical Visualization
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Data Pipelines, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, Automation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Keras (Neural Network Library), Tensorflow, Recurrent Neural Networks (RNNs), Natural Language Processing, Applied Machine Learning, Deep Learning, Text Mining
Advanced · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Data Cleansing, Data Transformation, SQL, Big Data, Dashboard, Data Warehousing, Data Analysis, Query Languages, Data Visualization Software, Data Import/Export, Google Sheets, Data Pipelines, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Apache Mahout, NoSQL, Big Data, Databases, Real Time Data, Scalability, Distributed Computing, Data Persistence, Database Architecture and Administration, Model Evaluation, Data Integrity, Unstructured Data, Machine Learning Algorithms, Classification Algorithms
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Ethics, Model Evaluation, Data Analysis, Artificial Intelligence, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, Exploratory Data Analysis, Data Processing, Data Manipulation, Data Cleansing, Big Data, Google Cloud Platform, Generative AI Agents, Debugging, SQL
Beginner · Course · 1 - 4 Weeks

Pontificia Universidad Católica de Chile
Skills you'll gain: Database Design, Descriptive Analytics, Business Analytics, Data Ethics, NoSQL, Digital Transformation, MongoDB, Data Mining, SQL, Database Theory, Data Analysis, R Programming, Relational Databases, Big Data, Data-Driven Decision-Making, Predictive Analytics, Business Strategy, Data Strategy, Business Modeling, Organizational Strategy
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: Responsible AI, Data Analysis, Data Preprocessing, Artificial Intelligence, Exploratory Data Analysis, Model Evaluation, Machine Learning, Technical Documentation, Data Validation
Intermediate · Course · 1 - 4 Weeks

University of Huddersfield
Skills you'll gain: Research Methodologies, Strategic Decision-Making, Negotiation, Intercultural Competence, Stakeholder Management, Organizational Leadership, Research Design, Research, Data Analysis, Self-Motivation, Business Management, Data Collection, Goal Setting, Leadership and Management, Team Leadership, Collaboration, Resilience, Organizational Strategy, Digital Media Strategy, Digital Marketing
Earn a degree
Degree · 1 - 4 Years

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Apache Airflow, Extract, Transform, Load, Data Quality, Data Lakes, PySpark, Data Warehousing, Google Cloud Platform, Workflow Management, Apache Spark, Data Integration, Apache Hadoop, Big Data, Data Processing, Business Intelligence Software, Data Transformation, Cloud Storage
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Pipelines, Google Cloud Platform, Data Processing, Data Storage, Cloud Engineering, Systems Design, Data Infrastructure, Data Management, Data Architecture, Data Integration, Data Analysis, Automation
Advanced · Course · 1 - 3 Months