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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, Supervised Learning, LangChain, Unsupervised Learning, Cloud-Native Computing, Continuous Deployment, Computer Vision, Model Evaluation, Reinforcement Learning, Project Controls, Biomedical Engineering, Natural Language Processing, MLOps (Machine Learning Operations), Artificial Intelligence, Deep Learning, Probability & Statistics, Control Systems, Data Ethics, Image Analysis

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Managerial Economics & Business Analysis Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Strategic Leadership & Management

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • U

    Universidad de los Andes

    Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®

    Skills you'll gain: User Story, Version Control, Software Testing, Test Automation, Unified Modeling Language, Continuous Integration, Git (Version Control System), Software Architecture, Maintainability, System Testing, JavaScript Frameworks, Software Design, Usability, Acceptance Testing, Web Content Accessibility Guidelines, Test Script Development, Angular, Agile Software Development, Application Design, Software Design Patterns

    Credit offered

    Mastertrack · 6 - 12 Months

  • U

    University of Illinois at Urbana-Champaign

    Accounting Foundations Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • G

    Google Cloud

    Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション

    Skills you'll gain: Generative AI, AI Personalization, Web Analytics and SEO, Web Content, Prompt Engineering, Google Cloud Platform, User Experience

    Beginner · Course · 1 - 4 Weeks

  • M

    Microsoft

    Data Processing, Exploratory Analysis and Visualization

    Skills you'll gain: PySpark, Power BI, Apache Spark, Distributed Computing, Dashboard, Data Visualization Software, Data Visualization, Databricks, Big Data, Data Processing, Data Transformation, Scalability

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Regression Analysis, Statistical Hypothesis Testing, Exploratory Data Analysis, Bayesian Statistics, Statistical Machine Learning, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Planning, Applied Machine Learning, Data Manipulation, Data Analysis, Statistical Modeling, Linear Algebra, File I/O, Data Preprocessing, Object Oriented Programming (OOP)

    Earn a degree

    Degree · 1 - 4 Years

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In summary, here are 8 of our most popular marketing analytics courses

  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Managerial Economics & Business Analysis Graduate Certificate: University of Illinois at Urbana-Champaign
  • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign
  • Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
  • Accounting Foundations Graduate Certificate: University of Illinois at Urbana-Champaign
  • Google Cloud における生成 AI を使用したウェブサイトのモダナイゼーション: Google Cloud
  • Data Processing, Exploratory Analysis and Visualization: Microsoft
  • Master of Science in Data Science (Statistics): University of Leeds

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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