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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • U

    Universidad de los Andes

    Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®

    Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Predictive Modeling, Data Presentation, Marketing Analytics, Financial Data, Financial Modeling, Predictive Analytics, Interactive Data Visualization, Machine Learning, Advertising, Transfer Learning, Infographics, Data Visualization, Random Forest Algorithm, Data Cleansing, Operations Research, Statistical Analysis, Mathematical Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • H

    HEC Paris

    Innovation Management and Entrepreneurship University Certificate

    Skills you'll gain: New Product Development, Social Media Strategy, Product Development, Business Strategy, Supplier Relationship Management, Ideation, Entrepreneurship, Social Media Marketing, Social Impact, Stakeholder Engagement, Social Media, Innovation, Strategic Sourcing, Decision Making, Content Marketing, Process Analysis, Project Controls, Business Operations, Business Planning, Competitive Analysis

    University Certificate · 6 - 12 Months

  • U

    University of London

    Bachelor of Science in Business Administration

    Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Process Mapping, Statistical Methods, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Training and Development, Virtual Teams, Databases, Cost Accounting, International Finance, Research, Team Management, Economic Development, Cultural Diversity

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    CPA Pathways Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • C

    Coursera

    Optimize Java Data Performance for ML

    Skills you'll gain: Java, Performance Tuning, Data Structures, Data Import/Export, Machine Learning Methods, Data Processing, Data Mining, Machine Learning, Data Analysis, Application Performance Management, Data Storage, Analysis, Algorithms, Loyalty Programs

    Advanced · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Maestría en Inteligencia Artificial

    Skills you'll gain: Real-Time Operating Systems, Semantic Web, Supervised Learning, LangChain, Unsupervised Learning, Cloud-Native Computing, Continuous Deployment, Computer Vision, Model Evaluation, Reinforcement Learning, Project Controls, Biomedical Engineering, Natural Language Processing, MLOps (Machine Learning Operations), Artificial Intelligence, Deep Learning, Probability & Statistics, Control Systems, Data Ethics, Image Analysis

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Managerial Economics & Business Analysis Graduate Certificate

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • G

    Google Cloud

    Utiliser BigQuery Machine Learning pour l'inférence

    Skills you'll gain: Big Data, Data Analysis, Google Cloud Platform, Applied Machine Learning, Statistical Inference, Machine Learning Methods, SQL, Model Deployment

    Beginner · Course · 1 - 4 Weeks

  • U

    University of North Texas

    Bachelor of Applied Arts and Sciences

    Skills you'll gain: Operations Management, Exploratory Data Analysis, Mediation, Model Evaluation, Change Management, Business Writing, Compensation and Benefits, Apache Hadoop, Consumer Behaviour, Organizational Change, Stakeholder Management, Event Management, Grammar, Social Media Strategy, Business Ethics, Sales Process, Diversity Awareness, Conflict Management, Research, Nutrition and Diet

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Negotiation and Ethical Practices in Account Management

    Advanced · Course

  • H

    HEC Paris

    Trust Based Leadership University Certificate

    University Certificate · 6 - 12 Months

  • C

    Coursera

    Automate AI Anomaly Detection & Response

    Skills you'll gain: Anomaly Detection, Microsoft Azure, Application Performance Management, Site Reliability Engineering, Time Series Analysis and Forecasting, Generative AI, Query Languages, Data Integration, Process Optimization, Data Analysis, Scalability, User Feedback

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Analítica de datos: visualización, predicción y toma de decisiones Certificado MasterTrack®: Universidad de los Andes
  • Innovation Management and Entrepreneurship University Certificate: HEC Paris
  • Bachelor of Science in Business Administration: University of London
  • CPA Pathways Graduate Certificate: University of Illinois at Urbana-Champaign
  • Optimize Java Data Performance for ML: Coursera
  • Maestría en Inteligencia Artificial: Universidad de los Andes
  • Managerial Economics & Business Analysis Graduate Certificate: University of Illinois at Urbana-Champaign
  • Utiliser BigQuery Machine Learning pour l'inférence: Google Cloud
  • Bachelor of Applied Arts and Sciences: University of North Texas
  • Negotiation and Ethical Practices in Account Management: Microsoft

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