Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Scalability, Time Series Analysis and Forecasting, File I/O, Predictive Modeling, Programming Principles, Data Import/Export, Matlab, Exploratory Data Analysis, Scripting, Data Preprocessing, Statistical Analysis, Data Analysis, Data Processing, Data Manipulation, Applied Machine Learning
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Metadata Management, Data Pipelines, Data Migration, Google Cloud Platform, Extract, Transform, Load, Data Lakes, Big Data, Apache Airflow, Data Integration, Data Management, Cloud Storage, Automation, Serverless Computing
Beginner · Course · 1 - 3 Months

Pontificia Universidad Católica de Chile
Skills you'll gain: Database Design, Descriptive Analytics, Business Analytics, Data Ethics, NoSQL, Digital Transformation, MongoDB, Data Mining, SQL, Database Theory, Predictive Analytics, Data Analysis, R Programming, Big Data, Data-Driven Decision-Making, Organizational Structure, Business Transformation, Analytical Skills, Business Strategy, Organizational Strategy
Credit offered
Mastertrack · 6 - 12 Months

Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Project Management Software, Change Management, Communication, Organizational Change, Business Metrics, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Data Analysis, Case Studies
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Extract, Transform, Load, Data Sharing, Data Pipelines, Metadata Management, Google Cloud Platform, Data Migration, Data Processing, Big Data, Data Integration, Cloud Storage, Data Warehousing, Data Management, Data Lakes, Data Import/Export, Data Transformation, Apache Spark, Serverless Computing
Beginner · Course · 1 - 3 Months
Universidad de Palermo
Skills you'll gain: Key Performance Indicators (KPIs), Business Modeling, Data Storytelling, Selling Techniques, Business Analytics, Financial Statements, Business Planning, Strategic Marketing, Portfolio Management, Business Process Management, Digital Transformation, Human Resource Strategy, Influencing, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Marketing Planning, Equities, Teamwork, Promotional Strategies
Earn a degree
Degree · 1 - 4 Years

Advanced · Course · 1 - 4 Weeks

University of Illinois at Urbana-Champaign
Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making
Earn a degree
Degree · 1 - 4 Years

Microsoft
Advanced · Course

Google Cloud
Skills you'll gain: Data Analysis, Applied Machine Learning, Model Deployment, Machine Learning, Predictive Modeling, Machine Learning Algorithms
Beginner · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Data Pipelines, Dataflow, Apache Airflow, Data Quality, Extract, Transform, Load, Workflow Management, Google Cloud Platform, PySpark, Data Lakes, Data Warehousing, Apache Spark, Apache Hadoop, Big Data, Data Processing, Serverless Computing, Cloud Storage, Data Transformation
Intermediate · Course · 1 - 3 Months
Universidad de los Andes
Skills you'll gain: Social Network Analysis, Data Storytelling, Network Analysis, Predictive Modeling, Data Presentation, Marketing Analytics, Strategic Decision-Making, Financial Data, Dashboard, Target Market, Data Visualization, Data Cleansing, Matplotlib, Transfer Learning, Applied Machine Learning, Interactive Data Visualization, Financial Statement Analysis, Random Forest Algorithm, Operations Research, Mathematical Modeling
Credit offered
Mastertrack · 6 - 12 Months