Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Exploratory Data Analysis, Matplotlib, Box Plots, Data Analysis, Data Visualization, Descriptive Statistics, Scatter Plots, Data Visualization Software, Histogram, Seaborn, Statistical Analysis, Correlation Analysis, Statistical Methods
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Responsible AI, Data Analysis, Data Visualization Software, Model Evaluation, Artificial Intelligence, Machine Learning, Applied Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Google Cloud Platform, Data Sharing, Big Data, Data Access, Cloud Computing, Cloud Security, Data Integration, Data Management, Data Visualization
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Google Gemini, Customer Relationship Management, Generative AI, Applied Machine Learning, Big Data, Predictive Modeling, Query Languages, Data Analysis
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Dimensionality Reduction, R Programming, Time Series Analysis and Forecasting, Applied Machine Learning, Unsupervised Learning, Predictive Modeling, Machine Learning, Text Mining, Classification Algorithms, Artificial Neural Networks, Data Mining, Feature Engineering, Data Preprocessing, Model Evaluation, Exploratory Data Analysis
Mixed · Course · 1 - 4 Weeks
University of North Texas
Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology
Earn a degree
Degree · 1 - 4 Years

Skills you'll gain: Google Gemini, Generative AI, Customer Relationship Management, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), SQL, Google Cloud Platform, Jupyter, Business Workflow Analysis, Big Data, Model Evaluation, Data Analysis Software
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Google Gemini, SQL, Generative AI, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Model Deployment, Model Evaluation
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Big Data, SQL, Data Analysis, Dashboard, Business Intelligence, Data Warehousing, Data Visualization Software, Data Manipulation, Extract, Transform, Load, Data Pipelines, Data Transformation, Data Cleansing, Data Processing, Data Import/Export, Data Storage Technologies, Google Cloud Platform
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Google Gemini, Generative AI, Google Cloud Platform, SQL, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Predictive Modeling, Customer Relationship Management
Intermediate · Course · 1 - 4 Weeks

Google Cloud
Skills you'll gain: Looker (Software), Big Data, SQL, Data Warehousing, Business Intelligence, Dashboard, Data Analysis, Data Pipelines, Data Transformation, Google Sheets, Data Cleansing, Data Visualization Software, Data Import/Export, Google Cloud Platform, Data Integrity
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Big Data, Analytics, Data Analysis, Applied Machine Learning, MLOps (Machine Learning Operations), Google Cloud Platform, Machine Learning, Predictive Modeling, SQL
Beginner · Course · 1 - 4 Weeks