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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
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    S

    Simplilearn

    Master the Basics of Digital Analytics Training

    Skills you'll gain: Data-Driven Decision-Making, Web Analytics, Performance Analysis, Operational Efficiency, Performance Measurement, Business Analytics, Business Intelligence, Analytics, Data Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Otimizando o Marketing Digital

    Skills you'll gain: Campaign Management, Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Marketing Planning, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer Analysis, Customer experience improvement, Customer Engagement, Marketing Communications, Target Audience, Product Lifecycle Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Digital Marketing: Platforms, Data, and Technologies

    Skills you'll gain: Data Storytelling, Marketing Analytics, MarTech, Marketing Strategies, Analytics, Case Studies, Digital Marketing, Consumer Behaviour, Data Ethics, Data Analysis, Data Integrity, AI Personalization, Online Advertising, Advanced Analytics, Predictive Analytics

    Build toward a degree

    4.5
    Rating, 4.5 out of 5 stars
    ·
    3.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Marketing: Building Iconic Brands

    Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Planning, Strategic Marketing, Marketing, Marketing Strategies, Promotional Strategies, Brand Awareness, Market Analysis, Brand Management, Cultural Diversity, Product Marketing, Strategic Planning

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    124 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Marketing Entry and Execution

    Skills you'll gain: Global Marketing, Strategic Marketing, Consumer Behaviour, Target Market, Business-To-Consumer, Marketing Strategies, Innovation, Promotional Strategies, Marketing Channel, Go To Market Strategy, Product Marketing, Market Analysis, Branding, Social Media Marketing

    4.7
    Rating, 4.7 out of 5 stars
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    340 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    International Hospitality & Healthcare Services Marketing

    Skills you'll gain: Hospitality Management, Hospitality, Customer Service, Customer experience strategy (CX), Healthcare Industry Knowledge, Expectation Management, Product Marketing, Service Management, Innovation, Customer experience improvement, Revenue Management, Business Marketing, Marketing, Patient-centered Care, Capacity Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    552 reviews

    Mixed · Course · 1 - 4 Weeks

  • C

    Coursera

    How to Optimize Your Instagram Account

    Skills you'll gain: Instagram, Social Media Content, Content Creation, Social Media, Social Media Marketing, Driving engagement, Account Strategy, Growth Strategies, Brand Awareness, Digital Design

    4.2
    Rating, 4.2 out of 5 stars
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    341 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
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    Fundação Instituto de Administração

    Comportamento e Marketing Digital

    Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    Sports Marketing Strategies & Innovation

    Skills you'll gain: Event Planning, Customer Engagement, Marketing, Storytelling, Marketing Strategy and Techniques, Corporate Strategy, Global Marketing, Brand Management, Strategic Communication, Digital Marketing, Sustainability Reporting, Contract Management, E-Commerce, Customer experience improvement, Virtual Teams, Augmented and Virtual Reality (AR/VR), Game Theory, Blockchain, Cross Platform Development, Influencing

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    SQL Window Functions for Analytics

    Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

    4.7
    Rating, 4.7 out of 5 stars
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    41 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI in Marketing

    Skills you'll gain: Marketing Analytics, Responsible AI, Persona Development, A/B Testing

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Transforming Your Company's Data Analytics

    Skills you'll gain: Data Storytelling, Digital Transformation, Data-Driven Decision-Making, Business Transformation, Data Presentation, Agile Project Management, Business Analytics, Strategic Decision-Making, Data Strategy, Analytics, Business Intelligence, Agile Methodology, Storytelling, Customer experience strategy (CX), Presentations, Microsoft Power Platform, Data Literacy, Applied Machine Learning, Leadership, Stakeholder Communications

    5
    Rating, 5 out of 5 stars
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    18 reviews

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Master the Basics of Digital Analytics Training: Simplilearn
  • Otimizando o Marketing Digital: Fundação Instituto de Administração
  • Digital Marketing: Platforms, Data, and Technologies: University of Illinois Urbana-Champaign
  • Global Marketing: Building Iconic Brands: University of Illinois Urbana-Champaign
  • International Marketing Entry and Execution: Yonsei University
  • International Hospitality & Healthcare Services Marketing: Yonsei University
  • How to Optimize Your Instagram Account : Coursera
  • Comportamento e Marketing Digital: Fundação Instituto de Administração
  • Sports Marketing Strategies & Innovation: Real Madrid Graduate School Universidad Europea
  • SQL Window Functions for Analytics: Coursera

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