• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • I

    IE Business School

    Branding: The Creative Journey

    Skills you'll gain: Brand Strategy, Customer experience strategy (CX), Branding, Storytelling, Production Planning, Brand Awareness, Logo Design, Content Marketing, Target Audience, Advertising Campaigns, Target Market, Content Creation, Customer experience improvement, Advertising, Marketing Design, Creative Design, Brand Management, Journalism, Creativity, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Toronto

    Self-Driving Cars

    Skills you'll gain: Computer Vision, Convolutional Neural Networks, Image Analysis, Control Systems, Robotics, Embedded Software, Automation, Deep Learning, Software Architecture, Simulations, Safety Assurance, Traffic Flow Optimization, Artificial Neural Networks, Global Positioning Systems, Machine Controls, Hardware Architecture, Systems Architecture, Graph Theory, Estimation, Machine Learning Methods

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Advanced · Specialization · 3 - 6 Months

  • I

    IE Business School

    Estrategia de marketing

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Product Management, Market Research, Marketing Strategies, Product Lifecycle Management, Marketing Effectiveness, Data Analysis, Marketing Communications, Marketing, Business Planning, Data Collection, Product Strategy, Target Market, Market Analysis, Value Propositions, Strategic Marketing, Product Marketing, Market Data

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • A

    Alex Genadinik

    Insights On Stress & Anxiety From Dr. Lisa Feldman Barrett

    Skills you'll gain: Emotional Intelligence, Stress Management, Mental Health, Biology, Self-Awareness, Physiology, Psychology, Research, Science and Research

    Mixed · Course · 1 - 4 Weeks

  • U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Competitive Analysis, Social Media, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Pennsylvania

    Fintech: Foundations & Applications of Financial Technology

    Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Portfolio Risk, Fundraising and Crowdsourcing, Market Analysis, Fraud detection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • G

    Google

    Build Dynamic User Interfaces (UI) for Websites

    Skills you'll gain: Responsive Web Design, Web Design, User Experience Design, Design Reviews, Wireframing, Usability Testing, User Research, User Interface (UI) Design, Prototyping, User Flows, Figma (Design Software), Information Architecture

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.8K reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Boost SEO Tools

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Auditing, Software Development Tools, Paid media, Test Tools, Performance Analysis, Process Optimization, Performance Improvement, Performance Appraisal, Prioritization

    Intermediate · Course · 1 - 4 Weeks

  • U

    University of Minnesota

    Human Resource Management: HR for People Managers

    Skills you'll gain: Performance Management, Performance Appraisal, Performance Review, Compensation Management, Compensation Strategy, Compensation and Benefits, Constructive Feedback, Workforce Planning, Human Resource Strategy, Human Resources, Employee Onboarding, Recruitment, Employee Performance Management, Recruitment Strategies, Human Capital, Full Cycle Recruitment, Talent Acquisition, Human Resources Management and Planning, Compensation Analysis, People Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    16K reviews

    Beginner · Specialization · 3 - 6 Months

  • U

    University of Minnesota

    The Neurotransmitters of the Mind – Part 2

    Skills you'll gain: Pain Management, Pharmacology, Pharmacy, Pharmaceuticals, Clinical Pharmacy, Drug Interaction, Substance Abuse, Neurology, Physiology, Molecular Biology, Mental Health Diseases and Disorders, Research, Biology, Science and Research

    Intermediate · Course · 1 - 4 Weeks

  • S

    Starweaver

    GenAI in Healthcare & Life Sciences

    Skills you'll gain: Clinical Documentation, Medical Imaging, ChatGPT, Generative AI, Clinical Trials, Precision Medicine, Health Insurance Portability And Accountability Act (HIPAA) Compliance, AI Personalization, Health Care Procedure and Regulation, Patient-centered Care, Health Informatics, Radiology, Clinical Research, Patient Education And Counseling, Decision Support Systems, Artificial Intelligence, Science and Research, Healthcare Ethics, Digital Transformation, Ethical Standards And Conduct

    Intermediate · Course · 1 - 4 Weeks

  • L

    Lund University

    European Business Law

    Skills you'll gain: Intellectual Property, Legal Writing, Labor Law, Arbitration, Environmental Laws, Case Law, Legal Research, Labor Relations, Tax, Tax Laws, Regulation and Legal Compliance, Law, Regulation, and Compliance, Commercial Laws, Business, International Relations, Compliance Management, Business Strategy, Competitive Analysis, Mergers & Acquisitions, Public Policies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.9K reviews

    Beginner · Specialization · 3 - 6 Months

1…343536…381

In summary, here are 10 of our most popular market research courses

  • Branding: The Creative Journey: IE Business School
  • Self-Driving Cars: University of Toronto
  • Estrategia de marketing: IE Business School
  • Insights On Stress & Anxiety From Dr. Lisa Feldman Barrett : Alex Genadinik
  • Google SEO Fundamentals: University of California, Davis
  • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
  • Build Dynamic User Interfaces (UI) for Websites: Google
  • Boost SEO Tools: Coursera
  • Human Resource Management: HR for People Managers: University of Minnesota
  • The Neurotransmitters of the Mind – Part 2: University of Minnesota

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok