• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Practicing Collaborative, Continuous Improvement

    Skills you'll gain: Continuous Improvement Process, Education and Training, Process Improvement, Program Evaluation, Community Development, Systems Thinking, Collaboration, Professional Development, Diversity Equity and Inclusion Initiatives, Design, Research

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Migration and health

    Skills you'll gain: Health Disparities, Health Equity, Public Health, Health Systems, Health Care, Climate Change Programs, Social Determinants Of Health, Health Policy, Governance, Public Policies, Policy Analysis, Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Design Strategies for Maximizing Total Data Quality

    Skills you'll gain: Data Quality, Data Integrity, Data Validation, Data Governance, Quality Assurance, Data Collection, Data Strategy, Data Preprocessing, Data Analysis, Verification And Validation, Design Strategies, Sampling (Statistics)

    5
    Rating, 5 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Foundations of Usability Testing

    Skills you'll gain: Usability Testing, Usability, Human Centered Design, Human Factors, Human Computer Interaction, Software Testing, User Interface (UI), Web Content Accessibility Guidelines, User Experience, User Research, Risk Management Framework, Law, Regulation, and Compliance

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Construction of Precast System

    Skills you'll gain: Shop Drawing, Architectural Drawing, Construction Inspection, Structural Engineering, Structural Analysis, Building Design, Construction, Manufacturing Processes, Construction Management, Construction Engineering, Engineering Practices, Building Codes, Engineering Tolerance, Product Testing, Engineering Calculations

    Advanced · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Programming Generative AI: Unit 1

    Skills you'll gain: Generative AI, PyTorch (Machine Learning Library), Generative Model Architectures, Multimodal Prompts, Artificial Neural Networks, Deep Learning, Large Language Modeling, Tensorflow, Convolutional Neural Networks

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Politecnico di Milano

    Agile Project Management for digital projects

    Skills you'll gain: Agile Project Management, Agile Methodology, User Story, Sprint Planning, Sprint Retrospectives, Backlogs, Project Management Software, Team Management, Continuous Improvement Process, Customer Engagement

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Data Warehousing Capstone Project

    Skills you'll gain: Data Warehousing, Extract, Transform, Load, IBM Cognos Analytics, Database Design, Data Transformation, Data Mart, Star Schema, Data Modeling, MySQL, Dashboard, Data Architecture, Data Pipelines, PostgreSQL, Statistical Reporting, IT Automation, SQL

    4.8
    Rating, 4.8 out of 5 stars
    ·
    24 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universidades Anáhuac

    Marketing Digital: Desde SEO hasta Analítica de Datos

    Skills you'll gain: Search Engine Marketing, Digital Marketing, Search Engine Optimization, Marketing Strategies, Email Marketing, Web Analytics and SEO, Social Media Marketing, Keyword Research, Content Marketing, Digital Transformation, Marketing Effectiveness, Social Media Strategy, Customer Analysis, Marketing Analytics, Data Analysis, Paid media, Return On Investment

    4.4
    Rating, 4.4 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Vector Database Projects: AI Recommendation Systems

    Skills you'll gain: Vector Databases, AI Personalization, Embeddings, Hugging Face, Artificial Intelligence, Applied Machine Learning, Databases, MongoDB, Natural Language Processing

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    O

    Oracle

    Oracle Cloud Infrastructure AI Foundations

    Skills you'll gain: Generative AI, Oracle Cloud, Large Language Modeling, AI Enablement, Artificial Intelligence, Supervised Learning, Prompt Engineering, Deep Learning, Machine Learning, Artificial Neural Networks, Unsupervised Learning, Computer Vision, Natural Language Processing, Recurrent Neural Networks (RNNs)

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Introduction of Pile Foundation

    Skills you'll gain: Construction, Structural Engineering, Construction Engineering, Building Codes, Civil Engineering, Structural Analysis, Engineering Design Process, Engineering Calculations, Design, Safety Standards

    4.6
    Rating, 4.6 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research & business intelligence mastery
market research essentials for marketing management
market research methods and data analysis certificate
market research: analyze, forecast & apply
market research: analyze, apply & evaluate
market research and analysis for tech industries
1…295296297…346

In summary, here are 10 of our most popular market research courses

  • Practicing Collaborative, Continuous Improvement: University of Michigan
  • Migration and health: Imperial College London
  • Design Strategies for Maximizing Total Data Quality: University of Michigan
  • Foundations of Usability Testing: Board Infinity
  • Construction of Precast System: L&T EduTech
  • Programming Generative AI: Unit 1: Pearson
  • Agile Project Management for digital projects: Politecnico di Milano
  • Data Warehousing Capstone Project: IBM
  • Marketing Digital: Desde SEO hasta Analítica de Datos: Universidades Anáhuac
  • Vector Database Projects: AI Recommendation Systems: IBM

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok