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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    Emory University

    Marketing Channel Governance

    Skills you'll gain: Marketing Channel, Marketing Strategies, E-Commerce, B2B Sales, Business Relationship Management, Market Dynamics, Brand Management, Strategic Partnership, Customer experience strategy (CX), Case Studies

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Advanced Business Analytics Capstone

    Skills you'll gain: Data Presentation, Data Cleansing, Predictive Analytics, Business Analytics, Financial Analysis, Advanced Analytics, Data Preprocessing, Data Analysis, Technical Communication, Investment Management, Data Manipulation, Model Evaluation, Statistical Modeling, Regression Analysis, Classification Algorithms

    4.3
    Rating, 4.3 out of 5 stars
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    90 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
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    U

    University of California, Davis

    AI-Powered Content Creation for Social Media Success

    Skills you'll gain: Social Media Content, Social Media Strategy, Social Media Marketing, Campaign Management, Content Performance Analysis, Content Creation, AI Personalization, Digital Media Strategy, Prompt Engineering, Marketing Strategies, Content Strategy, Generative AI, Persona Development, Artificial Intelligence, Continuous Improvement Process, Responsible AI, Data Analysis

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    IE Business School

    Marketing Strategy Capstone Project

    Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

    4.7
    Rating, 4.7 out of 5 stars
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    120 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Coursera

    How to Create an Instagram Business Account

    Skills you'll gain: Instagram, Facebook, Social Media Management, Social Media, Account Management, Social Media Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    39 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    John Wiley & Sons

    Health Analytics and Data Analysis

    Skills you'll gain: Health Informatics, Risk Management, Value-Based Care, Clinical Practices, Health Care Administration, Health Systems, Care Management, Analytics, Health Information Management, Health Care, Business Analytics, Healthcare Industry Knowledge, Analytical Skills, Health Technology, Healthcare Ethics, Predictive Analytics, Patient-centered Care, Health Education, Data Science, Business Strategy

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of London

    Consumption, Marketing and Culture

    Skills you'll gain: Consumer Behaviour, Marketing Psychology, Marketing, Culture, Sustainable Business, Marketing Analytics, Environmental Issue, Sociology, Information Privacy, Digital Communications, Social Media

    4.7
    Rating, 4.7 out of 5 stars
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    78 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Marketing Design with Easil

    Skills you'll gain: Marketing Design, Social Media Marketing, Social Media Content, Marketing Materials, Marketing, Social Media, Branding, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Customer Engagement

    4.7
    Rating, 4.7 out of 5 stars
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    220 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Northwestern University

    Social Marketing Capstone Project

    Skills you'll gain: Marketing Budgets, Peer Review, Key Performance Indicators (KPIs), Social Media Marketing, Strategic Marketing, Marketing Strategies, Marketing Effectiveness, Social Media, Social Media Strategy, Marketing Planning, Performance Measurement, Business Planning, Market Analysis, Customer Engagement, Planning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    372 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    2

    28DIGITAL

    Marketing Strategy for Entrepreneurs

    Skills you'll gain: Closing (Sales), Cold Calling, Customer Analysis, Sales Process, Target Market, Marketing, Market Analysis, Marketing Strategies, Competitive Analysis, Marketing Planning, Business Marketing, Sales, Growth Strategies, Market Research, Sales Prospecting, Business Development, New Business Development, A/B Testing, Entrepreneurship, Digital Marketing

    4.4
    Rating, 4.4 out of 5 stars
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    159 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Status: Free Trial
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    E

    Edureka

    Analytics Engineering with dbt

    Skills you'll gain: Data Storytelling, SQL, Data Engineering, Data Presentation, Key Performance Indicators (KPIs), Star Schema, Dashboard, Data Modeling, Data Quality, Business Analytics, Database Design, Data Mart, Business Intelligence, Extract, Transform, Load, Analytics, YAML, Data Pipelines, Data Transformation, Performance Tuning, Analysis

    Intermediate · Specialization · 1 - 3 Months

  • Status: New
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    Status: Preview
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    J

    John Wiley & Sons

    Marketing with AI for Dummies

    Skills you'll gain: Responsible AI, AI Personalization, Data Ethics, Marketing Automation, Marketing, Marketing Strategies, Marketing Analytics, Marketing Effectiveness, Generative AI, Marketing Planning, Machine Learning, Predictive Analytics, Content Creation, Supervised Learning, Unsupervised Learning, Artificial Intelligence, Performance marketing, Customer Engagement, Data Analysis, Web Analytics and SEO

    Beginner · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Channel Governance: Emory University
  • Advanced Business Analytics Capstone: University of Colorado Boulder
  • AI-Powered Content Creation for Social Media Success: University of California, Davis
  • Marketing Strategy Capstone Project: IE Business School
  • How to Create an Instagram Business Account: Coursera
  • Health Analytics and Data Analysis: John Wiley & Sons
  • Consumption, Marketing and Culture: University of London
  • Marketing Design with Easil: Coursera
  • Social Marketing Capstone Project: Northwestern University
  • Marketing Strategy for Entrepreneurs: 28DIGITAL

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
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Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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