• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Optimice procesos de comunicación con Gmail

    Skills you'll gain: Gmail, Email Automation, Workflow Management, Business Correspondence, Organizational Skills, Productivity Software, Scheduling, Google Docs

    4.8
    Rating, 4.8 out of 5 stars
    ·
    79 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • P

    Packt

    COBIT 2019 Foundation

    Skills you'll gain: Control Objectives for Information and Related Technology (COBIT), IT Management, Information Technology Architecture, Performance Management, Governance, Enterprise Architecture, Program Implementation, Process Management, Information Technology, Business Process, Training and Development, Risk Management

    5
    Rating, 5 out of 5 stars
    ·
    6 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Preview
    Preview
    A

    Aptly

    Land Your Next Role

    Skills you'll gain: Interviewing Skills, Professional Networking, Recruitment, LinkedIn, Goal Setting, Business Writing, Personal Development, Professional Development, Negotiation, Self-Awareness, Verbal Communication Skills, Communication Strategies, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Improve Communication Processes Using Gmail

    Skills you'll gain: Gmail, Email Automation, Prioritization, Productivity Software, Workflow Management, Organizational Skills, Communication

    4.7
    Rating, 4.7 out of 5 stars
    ·
    26 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    What are GPTs and How can they work for my business?

    Skills you'll gain: ChatGPT, AI Enablement, Market Research, Financial Forecasting, AI Personalization, Business Solutions, LLM Application, Generative AI, Strategic Decision-Making, Supply Chain Management, Innovation, Forecasting, Customer Support, Artificial Intelligence

    3.8
    Rating, 3.8 out of 5 stars
    ·
    11 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Gestión del Talento

    Skills you'll gain: Talent Management, Human Resource Strategy, Recruitment Strategies, Employee Retention, Human Resources, Human Capital, Workforce Development, People Development, Organizational Strategy, Employee Engagement, Workforce Planning, Talent Acquisition, Leadership Studies, Organizational Leadership, Succession Planning, Culture Transformation

    4.9
    Rating, 4.9 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    The Complete Graphic Design Masterclass

    Skills you'll gain: Logo Design, Packaging and Labeling, Adobe Illustrator, Brand Strategy, Competitive Analysis, Presentations, Content Creation, Target Audience, Storytelling, Branding, Color Theory, Product Design, Typography, Design Strategies, Social Media, Graphic Design, Layout Design, Animations, Design Software, Graphic and Visual Design Software

    4.5
    Rating, 4.5 out of 5 stars
    ·
    13 reviews

    Beginner · Specialization · 3 - 6 Months

  • C

    Coursera

    Créer des diagrammes de Buyer Persona avec Creately

    Skills you'll gain: Diagram Design, Persona Development, User Accounts, Productivity Software, Strategic Thinking, Market Analysis, Marketing Communications

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    H

    Howard University

    Foundations of Information Systems for Business

    Skills you'll gain: Business Software, Information Systems, Business Systems, Business Technologies, Management Information Systems, Information Technology, Enterprise Resource Planning, E-Commerce, Systems Analysis, Computer Hardware, Data Warehousing, Disaster Recovery, Networking Hardware, Business Ethics, Operating Systems, Business Process Management, Customer Relationship Management, Security Management, Business-To-Consumer, Data Security

    4.7
    Rating, 4.7 out of 5 stars
    ·
    63 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Program Finance and Investment

    Skills you'll gain: Earned Value Management, Project Schedules, Procurement, Cost Management, Return On Investment, Spreadsheet Software, Microsoft Excel, Financial Analysis, Project Performance, Project Estimation, Microsoft 365, Project Finance, Investment Management, Variance Analysis, Forecasting, Problem Solving

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Automated Report Generation with Generative AI

    Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Business Process Automation, AI Enablement, Operational Efficiency, Artificial Intelligence, Data Collection, Data Analysis

    4.1
    Rating, 4.1 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    P

    Packt

    Engaged: Behavioral Science for Digital Product Design

    Skills you'll gain: Decision Making, Driving engagement, Behavioral Economics, Human Factors, UI/UX Strategy, User Experience, Persona (User Experience), User Centered Design, User Experience Design, Usability Testing, Psychology, Experimentation, Design Strategies, Trustworthiness, Motivational Skills, Social Skills, Behavioral Management, Product Management, Ethical Standards And Conduct, Digital Marketing

    Beginner · Course · 1 - 3 Months

1…269270271…379

In summary, here are 10 of our most popular marketing strategy courses

  • Optimice procesos de comunicación con Gmail: Coursera
  • COBIT 2019 Foundation : Packt
  • Land Your Next Role: Aptly
  • Improve Communication Processes Using Gmail: Coursera
  • What are GPTs and How can they work for my business?: Coursera
  • Gestión del Talento: Universidad de Palermo
  • The Complete Graphic Design Masterclass: Skillshare
  • Créer des diagrammes de Buyer Persona avec Creately: Coursera
  • Foundations of Information Systems for Business: Howard University
  • Program Finance and Investment: Microsoft

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok