• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • Status: Free
    Free
    C

    Coursera

    Adobe Indesign for Beginners: Workshop Flyer Design

    Skills you'll gain: Adobe InDesign, Layout Design, Color Theory, Typography, Photo Editing, Graphic Design, Design, Digital Design, Design Software

    4.1
    Rating, 4.1 out of 5 stars
    ·
    14 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Introduction to Generative AI in Human Resources

    Skills you'll gain: Responsible AI, Human Resources, Data Ethics, Generative AI, AI Enablement, Recruitment, Talent Recruitment, Employee Engagement, Human Resource Strategy, AI Personalization, Employee Performance Management, Automation, Artificial Intelligence and Machine Learning (AI/ML), Business Ethics, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Michigan

    Influir en las personas

    Skills you'll gain: Influencing, Persuasive Communication, Leadership, Relationship Building, Professional Networking, Organizational Leadership, Stakeholder Analysis, Decision Making, Organizational Structure, Self-Awareness, Business Ethics

    4.8
    Rating, 4.8 out of 5 stars
    ·
    30 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    H

    HubSpot Academy

    المبيعات الواردة

    Skills you'll gain: Sales Presentation, Lead Generation, Prospecting and Qualification, Sales Strategy, Sales Process, Target Audience, Phone Sales, Customer Analysis, Customer Relationship Management (CRM) Software, Social Media Marketing, Communication Strategies, Personalized Service, Email Automation

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    C

    Coursera

    TikTok Community: Engage & Build

    Skills you'll gain: TikTok, Drive Engagement, Social Media Management, Customer Engagement, Social Media Strategy, Social Media, Community Development, Content Strategy

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    X

    Xi'an Jiaotong University

    Lecture Series for Preventing and Controlling COVID-19

    Skills you'll gain: Infectious Diseases, Infection Control, Epidemiology, Public Health and Disease Prevention, Preventative Care, Public Health, Hand Hygiene, Personal protective equipment, Diagnostic Tests, Intensive Care Medicine, Patient Treatment, Diagnostic Radiology

    4.5
    Rating, 4.5 out of 5 stars
    ·
    360 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    IA generativa: más allá del chatbot

    Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI, AI Enablement, AI Product Strategy, Google Cloud Platform, AI Workflows, LLM Application, Artificial Intelligence

    5
    Rating, 5 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Public Goods, Common Resources, and Externalities

    Skills you'll gain: Economics, Policy, and Social Studies, Supply And Demand, Market Analysis, Economics, Resource Allocation, Environmental Issue, Public Policies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    Institute for the Future

    Life After COVID-19: Get Ready for our Post-Pandemic Future

    Skills you'll gain: Organizational Leadership, Visionary, Crisis Management, Forecasting, Business Continuity Planning, Resilience, Risk Analysis, Adaptability, Systems Thinking, Social Impact, Strategic Thinking, Innovation, Change Management, Trend Analysis, Social Justice

    4.8
    Rating, 4.8 out of 5 stars
    ·
    55 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    N

    National Taiwan University

    商管研究中的賽局分析(二):資訊經濟學 (Game Theoretic Analysis for Business Research (2))

    Skills you'll gain: Supply Chain Management, Game Theory, Economics, Business Research, Forecasting, Competitive Analysis, Business Analysis, Business Strategy, Business Modeling, Decision Making

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Information Technology Entrepreneurship & Startup

    Skills you'll gain: Customer Acquisition Management, Target Market, Market Opportunities, Competitive Analysis, Go To Market Strategy, Market Analysis, Persona Development, Ideation, Value Propositions, Business Modeling, Entrepreneurship, Strategic Partnership, Process Mapping, Sprint Planning, AI Enablement, Brainstorming, Growth Strategies, Product Development, Business Planning, Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    I

    IESE Business School

    Gestión de Operaciones

    Skills you'll gain: Operations Management, Process Design, Process Improvement, Business Operations, Operational Analysis, Operational Efficiency, Inventory Management, Workflow Management, Process Management, Performance Improvement, Continuous Improvement Process, Organizational Strategy, Service Improvement, Inventory Management System, Inventory Control, Process Analysis, Capacity Management, Service Level, Resource Utilization, Decision Making

    5
    Rating, 5 out of 5 stars
    ·
    8 reviews

    Intermediate · Course · 1 - 4 Weeks

1…264265266…379

In summary, here are 10 of our most popular marketing strategy courses

  • Adobe Indesign for Beginners: Workshop Flyer Design: Coursera
  • Introduction to Generative AI in Human Resources: Coursera
  • Influir en las personas: University of Michigan
  • المبيعات الواردة: HubSpot Academy
  • TikTok Community: Engage & Build: Coursera
  • Lecture Series for Preventing and Controlling COVID-19: Xi'an Jiaotong University
  • IA generativa: más allá del chatbot: Google Cloud
  • Public Goods, Common Resources, and Externalities: University of Illinois Urbana-Champaign
  • Life After COVID-19: Get Ready for our Post-Pandemic Future: Institute for the Future
  • 商管研究中的賽局分析(二):資訊經濟學 (Game Theoretic Analysis for Business Research (2)): National Taiwan University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok