Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Michigan
Skills you'll gain: NumPy, Debugging, Pandas (Python Package), Statistics, Data Analysis, Statistical Programming, Descriptive Statistics, Exploratory Data Analysis, Data Preprocessing, Data-oriented programming, Program Development, Numerical Analysis, Critical Thinking
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Exploratory Data Analysis, Box Plots, Correlation Analysis, Data Visualization, Scatter Plots, Data Cleansing, Statistical Visualization, Data Manipulation, Pandas (Python Package), Statistical Hypothesis Testing, Descriptive Statistics, Statistical Analysis, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Oracle Cloud, Oracle Databases, Data Migration, Data Lakes, Database Architecture and Administration, NoSQL, MySQL, Data Security, Analytics, Machine Learning Methods, Scalability
Beginner · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Excel Formulas, Data Visualization Software, Graphing, Data Analysis, Scatter Plots, Histogram, Data Manipulation, Data Import/Export
Mixed · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Histogram, Data Visualization, Data Literacy, Data Presentation, Descriptive Statistics, Data Storytelling, Statistics, Data Analysis, Statistical Visualization, Sampling (Statistics), Data Validation
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Innovation, Entrepreneurship, Strategic Decision-Making, Business Planning, Strategic Thinking, Artificial Intelligence, Leadership and Management, Analysis, AI Enablement, New Product Development, Business Transformation, Business Management, Business Modeling, Customer Analysis, Business Analytics, Business Intelligence, Image Analysis
Beginner · Specialization · 3 - 6 Months
Skills you'll gain: Credit Risk, Financial Analysis, Financial Statement Analysis, Financial Modeling, Cash Flows, Lending and Underwriting, Portfolio Risk, Financial Management, Investments, Risk Analysis, Corporate Finance, Market Data, Return On Investment, Business Valuation, Data Modeling, Case Studies, Excel Formulas, Business Analytics
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Storytelling, Adobe Firefly, Marketing Design, Color Theory, Image Quality, Creative Thinking, Creative Problem-Solving
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Apache Hadoop, Query Languages, Machine Learning
Intermediate · Specialization · 1 - 3 Months

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Data Analysis, Classification Algorithms, Data Preprocessing, Scikit Learn (Machine Learning Library), Predictive Modeling, Matplotlib, Pandas (Python Package), Applied Machine Learning, Data Visualization Software, Machine Learning
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Microsoft Teams, Microsoft 365, Generative AI Agents, Internal Communications, Data Store
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Wholesaling, Target Market, Market Opportunities, Sales Management, Growth Strategies, Business Strategies, Sales Strategy, New Business Development, Operational Efficiency, Business Operations, Operations Management, Business Modeling, Marketing
Intermediate · Course · 1 - 4 Weeks