Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Arizona State University
Skills you'll gain: Meeting Facilitation, Public Speaking, Lecturing, Presentations, Active Listening, Storytelling, Communication, Team Leadership, Teamwork, Influencing, Discussion Facilitation, Team Building, Communication Strategies, Leadership, Team Management, Initiative and Leadership, Interpersonal Communications, Verbal Communication Skills, Non-Verbal Communication, Virtual Teams
Beginner · Specialization · 3 - 6 Months

University of Illinois Urbana-Champaign
Skills you'll gain: Multimedia, Liberal Arts, Social Justice, Oral Expression, Music, World History, Creativity, Aesthetics, Writing and Editing
Beginner · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Labor Relations, Labor Law, Culture, Social Studies, International Relations, World History, Diversity Awareness, Economic Development, Socioeconomics, Cultural Diversity, Social Justice, Global Marketing, Business Economics, Demography, Social Sciences, Sociology, Market Opportunities, Public History, Economics, Political Sciences
Beginner · Specialization · 3 - 6 Months
University of Michigan
Skills you'll gain: Crisis Management, Leadership, Strategic Communication, Resilience, Organizational Leadership, Stakeholder Management, Business Continuity, Organizational Change, Dealing With Ambiguity, Proactivity, Communication Strategies, Business Risk Management, Adaptability, Change Management, Communication
Intermediate · Course · 1 - 4 Weeks

Northeastern University
Skills you'll gain: Branding, Advertising, Consumer Behaviour, Brand Management, Brand Strategy, Integrated Marketing Communications, Advertising Campaigns, Marketing Communications, Brand Awareness, Marketing, Promotional Strategies, Media Planning, Digital Advertising, Media Strategy, Design Thinking
Beginner · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Mitigation, Risk Control, Hazard Analysis, Emergency Response, Vulnerability, Research Reports, Hydrology, Water Resources, Environmental Monitoring, Research, Physical Science, Social Sciences
Beginner · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), LinkedIn, Graphic Design, Graphic and Visual Design Software, Graphic and Visual Design, Professional Networking, Design Elements And Principles
Beginner · Guided Project · Less Than 2 Hours
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship
Intermediate · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business
Beginner · Specialization · 1 - 3 Months