Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: Social Network Analysis, Network Analysis, Responsible AI, Graph Theory, Machine Learning, Applied Machine Learning, Research, Model Evaluation, Social Sciences, Statistical Analysis, Amazon Web Services, R Programming, Tensorflow, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Research Design, Sociology, Driving engagement, Machine Learning Methods, Behavioral Economics
Intermediate · Specialization · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Virtual Teams, Negotiation, Global Marketing, Intercultural Competence, International Relations, Cultural Diversity, Conflict Management, Culture, Consumer Behaviour, Marketing Management, Relationship Building, Team Management, Decision Making, Marketing, Business Ethics, Interpersonal Communications, Target Market, Diplomacy, World History, Cultural Sensitivity
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Market Opportunities, New Product Development, Product Strategy, Competitive Analysis, Business Strategy, New Business Development, Market Analysis, Business Analysis, Product Development, Business Planning, Entrepreneurship, Innovation
Intermediate · Guided Project · Less Than 2 Hours

University of California, Irvine
Skills you'll gain: Salesforce, Email Marketing, User Accounts, Dashboard, Administration, Business Reporting, Collaborative Software, Data Maintenance, Data Cleansing, UI/UX Strategy, Application Deployment, Data Import/Export, Internal Communications, Data Management, Business Administration, Cloud Computing, Data Security, Automation
Beginner · Course · 1 - 4 Weeks

Fundação Instituto de Administração
Skills you'll gain: Qualitative Research, Data Collection, Market Research, Analysis, Marketing, Surveys, Research Methodologies, Focus Group, Research, Presentations, Consumer Behaviour, Interviewing Skills
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: SQL, Query Languages, Relational Databases, Database Management, Databases, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

University of London
Skills you'll gain: Sampling (Statistics), Descriptive Statistics, Data Presentation, Statistics, Estimation, Probability, Data-Driven Decision-Making, Probability & Statistics, Statistical Inference, Statistical Hypothesis Testing, Probability Distribution, Data Visualization, Data Analysis, Histogram, Graphing
Mixed · Course · 1 - 4 Weeks

Microsoft
Skills you'll gain: Image Analysis, Computer Vision, Artificial Intelligence, Microsoft Azure, Data Capture, Model Deployment, Text Mining, Application Programming Interface (API), Classification Algorithms, Document Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Regression Analysis, Microsoft Excel, Statistical Hypothesis Testing, Business Analytics, Data-Driven Decision-Making, Data Visualization, Business Analysis, Statistical Analysis, Analytics, Data Analysis, Correlation Analysis, Case Studies, Probability & Statistics, Variance Analysis, Forecasting, Data Manipulation
Beginner · Course · 1 - 4 Weeks

Tufts University
Skills you'll gain: Statistical Hypothesis Testing, Statistical Inference, Microsoft Excel, Quantitative Research, Probability & Statistics, Statistical Analysis, Analytical Skills, Statistics, Business Analytics, Python Programming, Technical Communication
Intermediate · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: Tidyverse (R Package), Rmarkdown, R Programming, Ggplot2, Data Import/Export, Data Visualization, Data Manipulation, Data Visualization Software, Data Analysis, Data Science, Data Storytelling, Statistical Analysis, Relational Databases, Data Cleansing, Data Transformation, Statistical Programming, Data Integration, Software Installation, Programming Principles, Communication
Beginner · Specialization · 1 - 3 Months

Michigan State University
Skills you'll gain: Design Thinking, Ideation, Innovation, Market Opportunities, Creative Thinking, Creativity, Entrepreneurship, Product Development, Resource Planning, Market Research, Customer Insights, User Research, Decision Making
Mixed · Course · 1 - 4 Weeks