Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months

Skills you'll gain: Social Media Marketing, Social Media Content, Social Media, Graphic Design, Storytelling, Instagram, Content Creation
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Forecasting, Trend Analysis, Statistical Visualization, Spreadsheet Software, Predictive Analytics, Regression Analysis, Time Series Analysis and Forecasting, Data Visualization, Statistical Analysis, Plot (Graphics), Data-Driven Decision-Making, Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

LearnQuest
Skills you'll gain: Image Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Wrangling, Model Evaluation, Data Preprocessing, Operations Research, NumPy, Data Manipulation, Feature Engineering, Supervised Learning, Inventory Management System, Supply Chain, Applied Machine Learning, Trend Analysis, Data Visualization, Customer Demand Planning, Machine Learning, Data Science, Data Analysis
Intermediate · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Business Communication, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Internet Of Things, Automation, Data Management, Control Systems, Hardware Architecture, Manufacturing Processes, Manufacturing and Production, Network Protocols, Systems Integration, Information Systems Security, Communication Systems, Systems Design, Analytics, Real Time Data
Beginner · Course · 1 - 4 Weeks

IESE Business School
Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Trustworthiness, Emotional Intelligence, Target Audience
Beginner · Course · 1 - 3 Months

Starweaver
Skills you'll gain: Revenue Management, Vendor Management, Capital Expenditure, Financial Statement Analysis, Advanced Analytics, Hospitality, Hospitality Management, Cost Control, Budget Management, Vendor Relationship Management, Performance Measurement, Supplier Management, Budgeting, Hotel Operations, Financial Analysis, Financial Forecasting, Variance Analysis, Forecasting, Finance, Leadership
Intermediate · Specialization · 3 - 6 Months

Kennesaw State University
Skills you'll gain: Overcoming Objections, Sales Presentation, Sales, Sales Process, Sales Strategy, Solution Selling, Customer Relationship Building, Prospecting and Qualification, Rapport Building, Product Demonstration, Negotiation, Product Knowledge, Setting Appointments, Return On Investment, Cost Benefit Analysis
Beginner · Course · 1 - 3 Months

Skills you'll gain: Excel Formulas, Google Sheets, Service Level, Spreadsheet Software, Customer Data Management, Customer Support, Data Entry, Data Validation, Process Analysis, Data Analysis, Data Integration, Organizational Skills, Data Management
Beginner · Guided Project · Less Than 2 Hours
Ludwig-Maximilians-Universität München (LMU)
Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations
Mixed · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Value Propositions, New Product Development, Market Opportunities, Gap Analysis, Innovation, Technology Strategies, Strategic Thinking, New Business Development, Engineering Management, Market Analysis, Business Strategies, Competitive Analysis, Sustainable Business, Engineering
Build toward a degree
Beginner · Course · 1 - 3 Months