• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Strategy

Marketing Strategy Courses

Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.


Popular Marketing Strategy Courses and Certifications


  • C

    Coursera

    Change Leadership: Strategic Route Analysis with Miro

    Skills you'll gain: Change Management, Visionary, Organizational Change, Business Transformation, Strategic Leadership, Innovation, Process Analysis, System Implementation, Leadership and Management, Business Systems Analysis, Business Process Reengineering, Operational Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    41 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free
    Free
    C

    Coursera

    Forecast bikeshare demand using time series models in R

    Skills you'll gain: R Programming, R (Software), Data Visualization, Time Series Analysis and Forecasting, Interactive Data Visualization, Tidyverse (R Package), Data-Driven Decision-Making, Trend Analysis, Rmarkdown, Data Analysis, Predictive Modeling, Data Cleansing, Data Manipulation, Forecasting, Business Strategy, Demand Planning, Data Preprocessing, Model Evaluation, Machine Learning

    4.9
    Rating, 4.9 out of 5 stars
    ·
    9 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Advancing Women in Tech

    Acing the Product Management Interview

    Skills you'll gain: Professional Networking, Performance Management, Interviewing Skills, Product Management, Branding, Product Knowledge, Verbal Communication Skills, Job Analysis, Amazon Web Services, Recruitment

    4.6
    Rating, 4.6 out of 5 stars
    ·
    123 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    PMP Formulas

    Skills you'll gain: Earned Value Management, Project Schedules, Procurement, Financial Analysis, Project Performance, Cost Management, Project Estimation, Microsoft Excel, Investment Management, Return On Investment, Variance Analysis, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
    ·
    47 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets III: Input Markets and Promoting Efficiency

    Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Implement Platform Protection

    Skills you'll gain: Microsoft Azure, Cloud Security, Infrastructure Security, Kubernetes, Network Security, Security Engineering, Firewall, Endpoint Security, Identity and Access Management, Security Strategy, Role-Based Access Control (RBAC), Virtual Machines, Containerization, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Deployment, Virtual Private Networks (VPN), Encryption, Virtual Networking

    4.8
    Rating, 4.8 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    I

    IBM

    IBM Data Privacy for Information Architecture

    Skills you'll gain: Information Privacy, Data Governance, Law, Regulation, and Compliance, Personally Identifiable Information, General Data Protection Regulation (GDPR), Data Security, Data Management, Data Architecture, Data Strategy, Data Ethics, Metadata Management, Encryption

    4.5
    Rating, 4.5 out of 5 stars
    ·
    49 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Principles of Economics: Microeconomics - Down to Business

    Skills you'll gain: Business Economics, Market Dynamics, Economics, Game Theory, Supply And Demand, Operating Cost, Cost Benefit Analysis, Market Analysis, Consumer Behaviour, Policty Analysis, Research, and Development, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of Rochester

    The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior

    Skills you'll gain: Supply And Demand, Market Dynamics, Economics, Consumer Behaviour, Resource Allocation, Cost Benefit Analysis, Market Analysis, Policy Analysis, Decision Making, Investment Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    272 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    K

    Kotter

    The Science of Change

    Skills you'll gain: Organizational Change, Change Management, Business Transformation, Organizational Development, Organizational Leadership, Business Leadership, Organizational Structure, Culture Transformation, Leadership and Management, Leadership Development, Overcoming Obstacles, Case Studies, Organizational Strategy, Strategic Leadership, People Management, Industrial and Organizational Psychology, Leadership, Goal Setting, Adaptability, Lifelong Learning

    4.6
    Rating, 4.6 out of 5 stars
    ·
    64 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    S

    Skillshare

    Figma UI UX Design Essentials Pt.1: Tools & Foundations

    Skills you'll gain: Wireframing, Figma (Design Software), Layout Design, Prototyping, User Experience Design, Usability, Persona (User Experience), Typography, User Interface (UI) Design, Mockups, Color Theory

    3.8
    Rating, 3.8 out of 5 stars
    ·
    19 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    P

    Pontificia Universidad Católica del Perú

    Gestión de Emprendimientos Gastronómicos

    Skills you'll gain: Hospitality and Food Services, Food and Beverage, Restaurant Management, Resource Management, Market Analysis, Market Opportunities, Business Modeling, Entrepreneurship, Innovation, Cost Management, Operational Efficiency

    4.8
    Rating, 4.8 out of 5 stars
    ·
    33 reviews

    Beginner · Course · 1 - 4 Weeks

Searches related to marketing strategy

marketing strategy for entrepreneurs
marketing strategy and techniques
marketing strategy for engineers and technologists
marketing strategy capstone project
the "who" of the marketing strategy:segmentation & targeting
retail marketing strategy
digital marketing strategy
influencer marketing strategy
1…225226227…380

In summary, here are 10 of our most popular marketing strategy courses

  • Change Leadership: Strategic Route Analysis with Miro: Coursera
  • Forecast bikeshare demand using time series models in R: Coursera
  • Acing the Product Management Interview: Advancing Women in Tech
  • PMP Formulas: Microsoft
  • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
  • Implement Platform Protection: Microsoft
  • IBM Data Privacy for Information Architecture: IBM
  • Principles of Economics: Microeconomics - Down to Business: Rice University
  • The Power of Markets I: The Basics of Supply and Demand and Consumer Behavior : University of Rochester
  • The Science of Change: Kotter

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok