Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Michigan State University
Skills you'll gain: Product Development, Entrepreneurship, Business Planning, Operations Management, Operations, Accounting, Business, Small Business Accounting, Legal Risk, New Business Development, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy, Cash Flows
Mixed · Course · 1 - 3 Months

Illinois Tech
Skills you'll gain: Game Theory, Market Dynamics, Business Economics, Strategic Decision-Making, Strategic Thinking, Business Strategy, Price Negotiation, Supply And Demand, Economics, Market Analysis, Competitive Analysis, Consumer Behaviour, Profit and Loss (P&L) Management, Policy Analysis
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Data Presentation, Data Storytelling, Data Visualization Software, Microsoft Copilot, Statistical Analysis, Data Analysis, Statistical Methods, Data Integration, Data-Driven Decision-Making
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Presentations, Marketing Design, Marketing Materials, Social Media Content, Promotional Materials, Social Media, Content Creation, Content Marketing, Marketing, Graphic Design, Business Communication, User Accounts
Beginner · Guided Project · Less Than 2 Hours

Interactive Brokers
Skills you'll gain: Environmental Social And Corporate Governance (ESG), Market Data, Financial Data, Investments, Data Collection, Due Diligence, Big Data, Analytics, Investment Management, Financial Market, Business Ethics, Real Time Data, Sustainable Business, Artificial Intelligence, Machine Learning, Natural Language Processing
Beginner · Course · 1 - 3 Months

Skills you'll gain: Tidyverse (R Package), Model Evaluation, Data Visualization, Clinical Data Management, Data Preprocessing, Data Manipulation, Predictive Modeling, R Programming, Predictive Analytics, Data Pipelines, Feature Engineering, Applied Machine Learning, Machine Learning, Random Forest Algorithm, Performance Tuning, Logistic Regression
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Canva (Software), Style Guides, Logo Design, Branding, Marketing Design, Marketing Materials, Graphic Design, Brand Management, Media Strategy, Organizational Skills
Intermediate · Guided Project · Less Than 2 Hours

Illinois Tech
Skills you'll gain: Model Evaluation, Statistical Analysis, Bayesian Statistics, Data Visualization, Statistical Inference, Exploratory Data Analysis, Data Cleansing, Regression Analysis, Analytics, Data Analysis, Logistic Regression, Machine Learning, R Programming, Data Preprocessing, Statistical Modeling, Data Validation, Statistical Methods, R (Software), Data Mining, Statistical Programming
Build toward a degree
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Canva (Software), Product Promotion, Marketing Materials, Promotional Strategies, Product Knowledge, Design, Presentations, Dashboard, Graphic and Visual Design, Commercialization, Creative Design, Graphic Design, Sales
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Responsible AI, Account Management, Generative AI Agents, Data Ethics, Sales Enablement, Proposal Development, Market Analysis, Market Trend, Workflow Management, Prompt Engineering, Innovation, Business Communication, Customer Relationship Management, Automation
Beginner · Course · 1 - 4 Weeks

University of Colorado Boulder
Skills you'll gain: NoSQL, Data Warehousing, Database Management Systems, Database Architecture and Administration, Database Administration, Databases, Relational Databases, Big Data, Data Architecture, Data Processing, Data Integrity, Data Security, Scalability
Build toward a degree
Beginner · Course · 1 - 4 Weeks

University of Illinois Urbana-Champaign
Skills you'll gain: Education Software and Technology, Wealth Management, Supervised Learning, Machine Learning, Financial Services, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Learning Management Systems, Digital pedagogy, Artificial Intelligence, AI Enablement, FinTech, Data Mining, AI Personalization, Learning Theory, Regulatory Compliance, Financial Planning, Relationship Building, Risk Modeling, Legal Risk
Intermediate · Specialization · 1 - 3 Months