Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Technical Sales, Sales Presentation, Solution Selling, B2B Sales, Consultative Approaches, Customer Relationship Building, Sales Process, Return On Investment, Stakeholder Engagement, Value Propositions, Customer Analysis
Intermediate · Course · 1 - 4 Weeks

Parsons School of Design, The New School
Skills you'll gain: Economics, Policy, and Social Studies, Socioeconomics, Economics, Market Dynamics, Social Justice, Economic Development, Labor Relations, Sustainable Development, International Relations, World History, Global Marketing, Behavioral Economics, Innovation, Leadership, Critical Thinking, Communication
Beginner · Course · 1 - 3 Months

Johns Hopkins University
Skills you'll gain: Calculus, Integral Calculus, Numerical Analysis, Advanced Mathematics, Mathematical Theory & Analysis, Data Integration, Mathematical Modeling, Data Analysis, Vector Databases, Probability, Geometry, Applied Mathematics, Mechanics, Engineering Calculations, Spatial Data Analysis, Derivatives, Physics
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Customer Service, Logistics, Order Delivery, Inventory Management System, Supply Chain, Customer experience improvement, Service Level, Marketing Operations, Operational Efficiency, Performance Measurement
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: User Research, User Feedback, Business Research, Data Collection, Market Research, Data Compilation, Business Analysis
Beginner · Guided Project · Less Than 2 Hours
Johns Hopkins University
Skills you'll gain: Epidemiology, Mathematical Modeling, Infectious Diseases, Public Health, Risk Modeling, Statistical Modeling, Predictive Modeling, Health Policy, Forecasting, Model Evaluation, Data Analysis, Statistics
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Data Presentation, Data-Driven Decision-Making, Data Visualization, Interactive Data Visualization, Dashboard, Data Visualization Software, Tableau Software, Data Analysis, Exploratory Data Analysis
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct
Beginner · Course · 1 - 4 Weeks

University of Colorado System
Skills you'll gain: Data Manipulation, Bioinformatics, Informatics, Data Processing, Clinical Informatics, Data Science, Health Informatics, Clinical Data Management, Classification Algorithms, Analytics, Patient Evaluation, Model Evaluation, Machine Learning Algorithms, Data Validation, Performance Testing
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Model Deployment, Google Cloud Platform, Real Time Data, Data Pipelines, Dataflow, Data Preprocessing, Apache Airflow, Data Import/Export, Data Transformation, Data Governance, Tensorflow, Big Data, Feature Engineering, Data Lakes, Dashboard, Data Migration, Apache Spark, Data Processing, Metadata Management, Unstructured Data
Intermediate · Specialization · 3 - 6 Months

University of Colorado Boulder
Skills you'll gain: Crisis Management, Business Consulting, Management Consulting, Emergency Response, Corporate Communications, Leadership, Risk Management, Contingency Planning, Leadership and Management, Strategic Communication, Business Leadership, Public Affairs, Business Continuity Planning, Risk Analysis, Mitigation, Communication Strategies, Case Studies, Stakeholder Communications, Internal Communications, Critical Thinking
Beginner · Specialization · 1 - 3 Months