Marketing strategy courses can help you learn customer segmentation, brand positioning, competitive analysis, and campaign planning. You can build skills in data interpretation, digital marketing tactics, and content creation strategies. Many courses introduce tools like Google Analytics, social media management platforms, and email marketing software, showing how these resources can enhance your marketing efforts and track performance effectively.

Coursera
Skills you'll gain: Keyword Research, Generative AI, Google Gemini, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, ChatGPT, Microsoft Copilot, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Universidad Nacional Autónoma de México
Skills you'll gain: Negotiation, Interpersonal Communications, Communication, Relationship Building, Leadership, Conflict Management, Business Ethics, Cultural Diversity, Empathy & Emotional Intelligence
Mixed · Course · 1 - 3 Months

Michigan State University
Skills you'll gain: Product Development, Entrepreneurship, Business Planning, Operations Management, Operations, Accounting, Business, Small Business Accounting, Legal Risk, New Business Development, Business Development, Commercial Laws, Digital Advertising, Financial Statements, Marketing, Business Strategy, Cash Flows
Mixed · Course · 1 - 3 Months

Skills you'll gain: Instagram, Social Media Content, Content Strategy, Social Media Marketing, Brand Marketing, Business Planning, Social Media Strategy, Content Creation, Brand Management, Target Audience
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Social Media Campaigns, Advertising Campaigns, Social Media Strategy, Facebook, Social Media Marketing, Digital Advertising, Social Media, Advertising, Marketing Budgets
Beginner · Guided Project · Less Than 2 Hours

Institute for the Future
Skills you'll gain: Forecasting, Visionary, Strategic Thinking, Trend Analysis, Market Trend, Storytelling, Creative Thinking, Adaptability, Critical Thinking, Creativity, Innovation
Beginner · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: Community Organizing, Social Justice, Community Development, Diversity Awareness, Discussion Facilitation, Social Impact, Planning, Cultural Diversity, Goal Setting, Empowerment, Initiative and Leadership, Needs Assessment
Beginner · Course · 1 - 3 Months

Skills you'll gain: Newsletters, Canva (Software), Marketing Materials, Email Marketing, Promotional Materials, Event Marketing, Business Writing, Marketing Design, Target Audience, Marketing Communications
Intermediate · Guided Project · Less Than 2 Hours

Peking University
Skills you'll gain: Interviewing Skills, Product Knowledge, Business Communication, Marketing, Oral Expression, Product Demonstration, Marketing Strategies, Verbal Communication Skills, Customer Service, Business Writing, Business Ethics, Oral Comprehension, Advertising, Vocabulary, Language Learning, Consumer Behaviour
Intermediate · Course · 1 - 3 Months

BCG
Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Business Technologies, Business Strategy, Market Dynamics, Emerging Technologies, Business Economics, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Financial Modeling, Entrepreneurial Finance, Due Diligence, Financial Forecasting, Capital Budgeting, Social Impact, Investments, Contract Negotiation, Entrepreneurship, Environmental Social And Corporate Governance (ESG), Investment Management, Fundraising, Negotiation, Business Modeling, Finance, Strategic Partnership, Capital Markets, Performance Measurement, Business Strategy, Growth Strategies
Beginner · Specialization · 1 - 3 Months
University of Virginia
Skills you'll gain: Brainstorming, Design Thinking, Ideation, Creative Thinking, Innovation, Product Development, Strategic Thinking, User Feedback, Prioritization, Customer experience improvement, Stakeholder Engagement, Data-Driven Decision-Making, Collaboration, Risk Management
Beginner · Course · 1 - 3 Months