Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Colorado Boulder
Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Data Storytelling, Data Presentation, Data Visualization Software, Histogram, Scatter Plots, Business Analytics, Marketing Analytics
Intermediate · Course · 1 - 4 Weeks

University of California, Irvine
Skills you'll gain: English Language, Marketing, Business, Vocabulary, Telecommuting, Human Resources, Office Management, Leadership and Management, Business Communication, Recruitment, Business Writing, Grammar, Communication
Mixed · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Strategic Marketing, Product Management, Market Analysis, Market Opportunities, Competitive Analysis, Marketing Strategy and Techniques, Business Strategy, Target Market, Customer Analysis, Product Lifecycle Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Data Security, Cryptography, Information Systems Security, Security Management, Security Requirements Analysis, Data Access, Vulnerability Assessments, Data Management, Information Management, Big Data
Beginner · Course · 1 - 4 Weeks

Michigan State University
Skills you'll gain: Journalism, Media and Communications, International Relations, Interviewing Skills, Ethical Standards And Conduct, Decision Making, Podcasting, Storytelling, Safety and Security, Content Creation, Digital Publishing, Diversity Awareness, Business Modeling
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Keyword Research, Generative AI, Google Gemini, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Prompt Engineering, ChatGPT, Microsoft Copilot, Competitive Analysis
Intermediate · Course · 1 - 4 Weeks

Ball State University
Skills you'll gain: Data Analysis, Programming Principles, Statistical Analysis, Computer Programming, Python Programming, Object Oriented Programming (OOP), Natural Language Processing, Scripting, NumPy, Algorithms, Debugging, Data Structures
Build toward a degree
Beginner · Course · 1 - 3 Months

Corporate Finance Institute
Skills you'll gain: Dashboard, Tableau Software, Interactive Data Visualization, Excel Formulas, Data Visualization Software, Data Modeling, Data Visualization, SQL, Data Presentation, E-Commerce, Databases, Data Manipulation, Data Storytelling, Data Analysis, Performance Analysis, Relational Databases, Data Import/Export, Business Intelligence, Data Transformation, Financial Analysis
Beginner · Specialization · 3 - 6 Months

University of New Mexico
Skills you'll gain: Global Marketing, International Finance, Intercultural Competence, Organizational Structure, Business, Small Business Accounting, Business Management, Market Analysis, Economics, Workforce Management, Cultural Diversity, Business Strategy, Entrepreneurship, Market Dynamics, Business Intelligence
Mixed · Course · 1 - 3 Months

Skills you'll gain: Social Media Content, Social Media Management, Social Media, Content Creation, Social Media Marketing, Content Performance Analysis, Social Media Strategy, Social Media Campaigns, Content Management, Instagram, Drive Engagement, Digital Media Strategy, Content Strategy, Facebook, Brand Management, Customer Engagement
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Project Management Software, Program Management, Responsible AI, AI Product Strategy, Planning, Engineering Management, Generative AI, Timelines, Engineering Software, Risk Analysis, Resource Management, Prompt Engineering, Analytics, Large Language Modeling, Stakeholder Communications, Machine Learning, Model Evaluation
Intermediate · Course · 1 - 4 Weeks
Rice University
Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Portfolio Risk, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Capital Markets, Decision Making, Finance, Market Analysis, Equities, Psychology, Performance Analysis
Mixed · Course · 1 - 4 Weeks