• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • N

    National Taiwan University

    Operations Research (4): Capstone Project

    Skills you'll gain: Report Writing, Operations Research, Applied Mathematics, Mathematical Modeling, Algorithms, Industrial Engineering, Business Modeling, Process Optimization, Engineering Calculations, Feasibility Studies, Project Design, Engineering Management, Business Operations, Computational Thinking, Data Visualization, Complex Problem Solving, Decision Making, Performance Metric, Business Analytics

    Advanced · Course · 1 - 4 Weeks

  • L

    LearnQuest

    Market Adaptation and Specialized Negotiation Skills

    Skills you'll gain: Legal Strategy, Business Ethics, Price Negotiation, Cultural Responsiveness, AI Personalization, Data-Driven Decision-Making

    Intermediate · Course · 1 - 4 Weeks

  • A

    American Psychological Association

    Methods for Quantitative Research in Psychology

    Skills you'll gain: Quantitative Research, Scientific Methods, Research Design, Surveys, Research, Research and Design, Qualitative Research, Correlation Analysis, Data Collection, Data Analysis, Psychology, Sampling (Statistics)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    187 reviews

    Beginner · Course · 1 - 3 Months

  • I

    Interactive Brokers

    Economics - Employment and the Labor Market (US)

    Skills you'll gain: Economics, Supply And Demand, Market Dynamics, Compensation Management, Market Trend, Economic Development, Market Data, Trend Analysis, Forecasting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Mixed Methods Research: Bridging Qualitative & Quantitative

    Skills you'll gain: Data Collection, Research Design, Research Methodologies, Qualitative Research, Data Ethics, Quantitative Research, Research Reports, Data Integration, Data Storytelling, Surveys, Stakeholder Communications, Data Analysis, Data Visualization Software, Data Management, Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    6 reviews

    Beginner · Course · 1 - 4 Weeks

  • J

    Johns Hopkins University

    Fundamentals of Scientific Research Under Uncertainty

    Skills you'll gain: Scientific Methods, Research, General Science and Research, Critical Thinking, Probability, Research Design, Probability & Statistics, Bayesian Statistics, Research Methodologies, Experimentation, Investigation, Statistical Methods

    4.9
    Rating, 4.9 out of 5 stars
    ·
    42 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Urban Land Economics and Real Estate Market Dynamics

    Skills you'll gain: Real Estate, Land Management, Property and Real Estate, Commercial Real Estate, Investments, Market Dynamics, Economic Development, Economics, Sustainable Development, Demography

    4.5
    Rating, 4.5 out of 5 stars
    ·
    17 reviews

    Beginner · Course · 1 - 4 Weeks

  • S

    Simplilearn

    Keyword Research and SEO Training

    Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Performance Analysis, Performance Metric, Performance Management, Analytics

    Beginner · Course · 1 - 4 Weeks

  • U

    University of Colorado System

    Scientific Writing for Research Grant Proposals

    Skills you'll gain: Concision, Grant Writing, Writing, Grant Applications, Editing, Persuasive Communication, Communication, Organizational Skills

    4.9
    Rating, 4.9 out of 5 stars
    ·
    28 reviews

    Intermediate · Course · 1 - 3 Months

  • E

    EDUCBA

    Analyze and Apply Foreign Exchange Market Concepts

    Skills you'll gain: Financial Trading, Market Trend

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Qualitative Research Methods: Capturing Rich Insights

    Skills you'll gain: Qualitative Research, Research Design, User Research, Surveys, Focus Group, Research Methodologies, Research, Research and Design, Business Research, Data Collection, Interviewing Skills, Case Studies, Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    7 reviews

    Beginner · Course · 1 - 4 Weeks

  • F

    Fundação Instituto de Administração

    Design Research para Estratégia e Inovação

    Skills you'll gain: Design Thinking, Design Research, Innovation, Design Strategies, Human Centered Design, User Research, Ideation, Service Design, Organizational Strategy, Creativity, User Experience Design, Storyboarding, Product Development, Process Development, Market Research, User Experience, Qualitative Research, Quantitative Research, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    9 reviews

    Beginner · Course · 1 - 4 Weeks

1…192021…381

In summary, here are 10 of our most popular market research courses

  • Operations Research (4): Capstone Project: National Taiwan University
  • Market Adaptation and Specialized Negotiation Skills: LearnQuest
  • Methods for Quantitative Research in Psychology: American Psychological Association
  • Economics - Employment and the Labor Market (US): Interactive Brokers
  • Mixed Methods Research: Bridging Qualitative & Quantitative: Coursera
  • Fundamentals of Scientific Research Under Uncertainty: Johns Hopkins University
  • Urban Land Economics and Real Estate Market Dynamics: Coursera
  • Keyword Research and SEO Training : Simplilearn
  • Scientific Writing for Research Grant Proposals: University of Colorado System
  • Analyze and Apply Foreign Exchange Market Concepts: EDUCBA

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Accounting
  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • Human Resources (HR)
  • Microsoft Excel
  • Project Management
  • Python
  • SQL

Professional Certificates

  • Google AI Certificate
  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM AI Engineering Certificate
  • IBM AI Product Manager Certificate
  • IBM Data Science Certificate
  • Intuit Academy Bookkeeping Certificate

Courses & Specializations

  • AI Essentials Specialization
  • AI For Business Specialization
  • AI For Everyone Course
  • AI in Healthcare Specialization
  • Deep Learning Specialization
  • Excel Skills for Business Specialization
  • Financial Markets Course
  • Machine Learning Specialization
  • Prompt Engineering for ChatGPT Course
  • Python for Everybody Specialization

Career Resources

  • Career Aptitude Test
  • CAPM Certification Requirements
  • CompTIA A+ Certification Requirements
  • CompTIA Security+ Certification Requirements
  • Essential IT Certifications
  • Free IT Certifications and Courses
  • High-Income Skills to Learn
  • How to Learn Artificial Intelligence
  • PMP Certification Requirements
  • Popular Cybersecurity Certifications

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok