Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting
Beginner · Specialization · 3 - 6 Months
Georgia Institute of Technology
Skills you'll gain: Verbal Communication Skills, Cultural Sensitivity, Public Speaking, English Language, Vocabulary, Language Learning, Business Communication, Communication, Interpersonal Communications, Professionalism, Active Listening
Mixed · Course · 1 - 3 Months

Skills you'll gain: Prompt Engineering, Prompt Patterns, ChatGPT, Generative AI, Design Research, Persona (User Experience), User Interface and User Experience (UI/UX) Design, Design Software, AI Workflows, User Interface (UI) Design, Brainstorming, Prototyping, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Large Language Modeling, Human Centered Design, User Story, Wireframing, Deep Learning, Ideation
Beginner · Specialization · 1 - 3 Months

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Budget Management, Digital Advertising, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Musical Composition, Music, Music Theory, Peer Review, Music Performance, Post-Production, Storytelling, Media Production, Editing, Performing Arts, Organizational Skills, Writing, Technology Solutions
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Online Advertising, Digital Advertising, Content Performance Analysis, Advertising Campaigns, Advertising, Paid media, Social Media Marketing, Social Media Campaigns, Web Analytics
Beginner · Guided Project · Less Than 2 Hours
University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Project Performance, Business Correspondence, Concision, Project Planning, Communication Planning, Editing, Change Control, Grammar, Project Management, Proofreading, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: LinkedIn, Professional Networking, Social Media, Social Media Content, Professional Development
Beginner · Guided Project · Less Than 2 Hours

Stanford University
Skills you'll gain: Grant Writing, Peer Review, Technical Writing, Technical Communication, Writing, Scientific Methods, Journals, Editing, Grammar, Research, Proofreading, Healthcare Ethics, Media and Communications
Beginner · Course · 1 - 3 Months

Skills you'll gain: Active Listening, Problem Solving, Presentations, Collaboration, Critical Thinking and Problem Solving, Root Cause Analysis, Interpersonal Communications, Conflict Management, Constructive Feedback, Communication, Social Skills, Virtual Teams, Collaborative Software, Teamwork, Public Speaking, Persuasive Communication, Professional Development, Professionalism, Workflow Management, Accountability
Beginner · Specialization · 1 - 3 Months

Kennesaw State University
Skills you'll gain: LinkedIn, Interviewing Skills, Social Media, Social Media Strategy, Professional Networking, Strategic Communication, Communication, Negotiation, Professionalism, Business Writing, Decision Making
Beginner · Course · 1 - 3 Months

Skills you'll gain: Empathy, Business Leadership, Diversity and Inclusion, Interpersonal Communications, Leadership, Leadership and Management, Business Transformation, Strategic Leadership, Emotional Intelligence, Communication Strategies, Organizational Leadership, Non-Verbal Communication, Team Management, Team Performance Management, Innovation, People Management, Organizational Change, Communication, Sales, Marketing Strategies
Beginner · Course · 1 - 3 Months