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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    Imperial College London

    Introduction to Statistics & Data Analysis in Public Health

    Skills you'll gain: Analytical Skills, Sampling (Statistics), Statistical Hypothesis Testing, Data Literacy, R (Software), Data Analysis, R Programming, Statistics, Public Health, Statistical Inference, Descriptive Statistics, Probability Distribution, Data Import/Export

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
    ·
    925 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Architecture and Administration, Database Administration, Databases, Database Systems, Database Management, Data Modeling, Query Languages, Big Data, Database Application, Data Integrity, Data Access, Data Science, Data Analysis

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Washington

    Data Science at Scale

    Skills you'll gain: Feature Engineering, Unsupervised Learning, Data Ethics, Statistical Visualization, Data Storytelling, Big Data, Relational Databases, Supervised Learning, Database Systems, Dataflow, Data Visualization Software, Databases, Statistical Machine Learning, Model Evaluation, Predictive Analytics, R Programming, Data Analysis, SQL, Predictive Modeling, Python Programming

    4.2
    Rating, 4.2 out of 5 stars
    ·
    923 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    N

    New York Institute of Finance

    Supply Chain Finance and Blockchain Technology

    Skills you'll gain: Working Capital, Supplier Management, Supply Chain Management, Blockchain, FinTech, Supply Chain Systems, Supply Chain, Cash Flows, Cash Management, Customer Analysis, Financial Market, Market Opportunities, Market Trend, Transaction Processing, Market Dynamics, Market Analysis, Stakeholder Analysis, Risk Modeling, Commercial Banking, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
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    378 reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free
    Free
    C

    Coursera

    Design Online Course Printables using Canva

    Skills you'll gain: Marketing Collateral, Marketing Materials, Canva (Software), Promotional Materials, Business Marketing, Marketing Design, Marketing, Business, Design, Graphic and Visual Design, Graphic Design, Color Matching, Design Elements And Principles

    4.6
    Rating, 4.6 out of 5 stars
    ·
    237 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
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    T

    The State University of New York

    Big Data, Genes, and Medicine

    Skills you'll gain: Bioinformatics, Big Data, Analytics, Data Mining, Health Informatics, Biomedical Technology, R Programming, Predictive Modeling, Statistical Analysis, Molecular Biology, Feature Engineering, Data Preprocessing, Classification Algorithms

    4.2
    Rating, 4.2 out of 5 stars
    ·
    287 reviews

    Advanced · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    X

    Xbox

    Xbox Graphic Designer

    Skills you'll gain: Color Theory, User Interface and User Experience (UI/UX) Design, Logo Design, Typography, Interaction Design, Figma (Design Software), Adobe Illustrator, Wireframing, Marketing Materials, Marketing Design, Layout Design, Usability, Web Content Accessibility Guidelines, Graphic Design, User Centered Design, Photo Editing, Peer Review, Adobe Firefly, Game Design, Adobe Photoshop

    4.6
    Rating, 4.6 out of 5 stars
    ·
    107 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft PL-300 Exam Preparation and Practice

    Skills you'll gain: Power BI, Microsoft Copilot, Data Visualization Software, Data Storytelling, Data Modeling, Interactive Data Visualization, Data Analysis, Microsoft Power Platform, Asset Management, Data Manipulation, Data Transformation, Microsoft 365, Data Cleansing, Data Import/Export, Data Quality

    4.6
    Rating, 4.6 out of 5 stars
    ·
    665 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    N

    Nanjing University

    用Python玩转数据 Data Processing Using Python

    Skills you'll gain: Data Mining, Data Analysis, Case Studies, Statistical Analysis, Financial Data, Data Presentation, Data Processing, User Interface (UI), Object Oriented Programming (OOP), Data Capture, Pandas (Python Package), NumPy, Python Programming, Data Manipulation, Scripting

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.6K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Strategies for Converting and Retaining Customers Online

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Digital Advertising, Marketing Strategies, Marketing, Customer Acquisition Management, Web Analytics and SEO, Content Marketing, Lead Generation, Target Audience

    4.7
    Rating, 4.7 out of 5 stars
    ·
    117 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Gestión de Marca

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

    4.8
    Rating, 4.8 out of 5 stars
    ·
    309 reviews

    Intermediate · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Introduction to Statistics & Data Analysis in Public Health: Imperial College London
  • Global Trends for Business and Society: University of Pennsylvania
  • Databases for Data Scientists: University of Colorado Boulder
  • Data Science at Scale: University of Washington
  • Supply Chain Finance and Blockchain Technology: New York Institute of Finance
  • Design Online Course Printables using Canva: Coursera
  • Big Data, Genes, and Medicine: The State University of New York
  • Xbox Graphic Designer: Xbox
  • Microsoft PL-300 Exam Preparation and Practice: Microsoft
  • 用Python玩转数据 Data Processing Using Python: Nanjing University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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