Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Prompt Engineering, AI Personalization, Personalized Service, Marketing Communications, Customer Communications Management, Content Development and Management, Customer Engagement, Promotions and Campaigns
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Facebook, Live Streaming, Social Media, Content Creation, Content Marketing, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Prompt Engineering, Generative AI, Generative AI Agents, Marketing Design, Web Content Accessibility Guidelines, Marketing Materials, Brand Awareness, Marketing, Advertising Campaigns, Branding, Search Engine Optimization, Marketing Analytics, AI Workflows, Large Language Modeling
Beginner · Course · 1 - 4 Weeks

Berklee
Skills you'll gain: Intellectual Property, Entrepreneurship, Music History, Contract Negotiation, Fundraising and Crowdsourcing, Creativity, Team Building, Creative Thinking, Presentations, Innovation, Brand Strategy, Professional Networking, Lawsuits, Self-Starter, Music, Branding, Open Mindset, Digital Assets, Social Media, Business
Beginner · Specialization · 3 - 6 Months

Coursera
Skills you'll gain: Content Performance Analysis, Drive Engagement, Content Strategy, Web Analytics, Social Media Content, Customer Engagement, Content Creation, Strategic Communication, Branding, Marketing Analytics, Media Strategy, Social Media Strategy, Social Media, Marketing Channel, Video Production, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Drive Engagement, Social Media Marketing, Social Media, Social Media Content, Social Media Strategy, Growth Strategies, Marketing Design
Beginner · Guided Project · Less Than 2 Hours

Universiteit Leiden
Skills you'll gain: Risk Management, Safety and Security, Threat Management, Public Safety and National Security, Security Strategy, Case Studies, Crisis Management, Cybersecurity, International Relations, Governance, Environmental Issue, Cultural Diversity, Complex Problem Solving
Beginner · Course · 1 - 3 Months

Tecnológico de Monterrey
Skills you'll gain: Branding, Marketing Planning, Strategic Marketing, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Persona Development, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Entrepreneurship, Innovation, Competitive Analysis
Beginner · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Cultural Diversity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Brand Strategy
Build toward a degree
Beginner · Specialization · 3 - 6 Months

University of Amsterdam
Skills you'll gain: Social Determinants Of Health, Public Health, Social Impact, Social and Human Services, Gerontology, Health Policy, Vulnerability, Community Health, Disabilities, Qualitative Research, Mental Health, Long Term Care
Mixed · Course · 1 - 3 Months

Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Social Media, Social Media Marketing, Lead Generation
Beginner · Guided Project · Less Than 2 Hours