Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Coursera
Skills you'll gain: Pivot Tables And Charts, Correlation Analysis, Data Import/Export, Microsoft Excel, Business Communication, Data Presentation, Data Analysis, Sales Management, Sales, Statistics, Data Transformation
Intermediate · Course · 1 - 4 Weeks

University of Michigan
Skills you'll gain: UI/UX Research, Surveys, Qualitative Research, Usability Testing, User Experience Design, User Research, User Experience, User Story, Prototyping, Wireframing, User Centered Design, Survey Creation, Sampling (Statistics), Design Research, Interaction Design, Ideation, A/B Testing, Conceptual Design, Web Analytics, Usability
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Power BI, Microsoft Power Platform, DevOps, Microsoft Azure, Application Deployment, Enterprise Architecture, Real Time Data, Business Intelligence, Collaborative Software, Role-Based Access Control (RBAC), Scalability, Data Integration, Data Governance, Data Modeling, System Configuration, Collaboration, Analytics, Compliance Management, Data Sharing, Problem Solving
Intermediate · Course · 1 - 3 Months
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Exploratory Data Analysis, Data Validation, Statistical Analysis, Statistical Programming, Data Processing, Data Preprocessing, Data Integration, Data Cleansing, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Data Architecture, Real Time Data, Data Lakes, Capacity Management, Data Pipelines, PySpark, Transact-SQL, Apache Spark, Data Transformation, Data Security, Event Monitoring, Microsoft Copilot, Continuous Monitoring, Data Analysis, Workflow Management, SQL, Artificial Intelligence and Machine Learning (AI/ML), Python Programming, Warehouse Operations, Warehouse Management
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Generative AI, Vector Databases, Google Cloud Platform, Cloud Applications, Databases, NoSQL, Database Management Systems, Database Design, Relational Databases, Transaction Processing, Analytics, Data Migration, Scalability
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Canva (Software), Copywriting, Social Media Content, Content Creation, Social Media, Instagram, Marketing Materials, Brand Strategy, Storytelling, Branding, Graphic and Visual Design, Social Impact, Software Development Tools, Build Tools, Social Work, Time Management
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Natural Language Processing, Supervised Learning, Embeddings, Dimensionality Reduction, Machine Learning Methods, Text Mining, Statistical Machine Learning, Classification Algorithms, Feature Engineering, Probability & Statistics
Intermediate · Course · 1 - 4 Weeks

Minnesota State University, Mankato
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Digital Transformation, Business Transformation, Solution Design, Data Governance, Scalability, No-Code Development, Business Process Automation, Enterprise Architecture, Governance, AI Enablement, Power BI, Business Intelligence, Data-Driven Decision-Making, Data Security, Stakeholder Engagement, Azure DevOps, Innovation, Data Analysis
Beginner · Course · 3 - 6 Months

Fundação Instituto de Administração
Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Process, Sales Enablement, Sales Training, Case Studies, Sales, Business Planning, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Market Intelligence, Product Planning, B2B Sales, Competitive Intelligence, Business Marketing, Customer Relationship Building, Business Strategy
Intermediate · Specialization · 3 - 6 Months

Microsoft
Skills you'll gain: Prompt Engineering, Excel Formulas, Microsoft Copilot, Microsoft Excel, Data Visualization, Data Analysis, Data Entry, Data Presentation, Spreadsheet Software, Data Manipulation, User Interface (UI)
Beginner · Course · 1 - 3 Months