• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Leeds

    Major Engineering Project Performance

    Skills you'll gain: Program Management, Engineering Management, Project Management, Project Management Life Cycle, Project Performance, Project Risk Management, Cost Management, Portfolio Management, Project Estimation, Timelines, Stakeholder Management, Case Studies, Forecasting, Research, Presentations

    4.7
    Rating, 4.7 out of 5 stars
    ·
    990 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Data – What It Is, What We Can Do With It

    Skills you'll gain: Data Literacy, Data Visualization, Data Analysis, Research Design, Descriptive Statistics, Analytics, Analysis, Statistics, Quantitative Research, Statistical Methods, Probability & Statistics

    4.6
    Rating, 4.6 out of 5 stars
    ·
    183 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Toronto

    GIS Data Acquisition and Map Design

    Skills you'll gain: Geographic Information Systems, Geospatial Mapping, Data Mapping, Spatial Data Analysis, Data Visualization, Metadata Management, Quantitative Research, Spatial Analysis, Typography, Data Manipulation, Data Modeling, Design Elements And Principles, Data Import/Export

    4.9
    Rating, 4.9 out of 5 stars
    ·
    719 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Foundations for Business Professionals

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, Responsible AI, OpenAI, Artificial Neural Networks, AI Security, Data Ethics, Governance, Artificial Intelligence, ChatGPT, AI Workflows, Artificial Intelligence and Machine Learning (AI/ML), Agentic systems, Compliance Management, AI Product Strategy, Business Ethics, Risk Management, Machine Learning, Project Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    227 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universidad Nacional Autónoma de México

    Estadística y probabilidad

    Skills you'll gain: Descriptive Statistics, Data Analysis, Correlation Analysis, Statistical Analysis, Data Presentation, Statistical Visualization, Probability, Histogram, Data-Driven Decision-Making, Regression Analysis, Probability Distribution, Box Plots, Graphing, Scatter Plots

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.7K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Meta

    Marketing Analytics with Meta

    Skills you'll gain: A/B Testing, Marketing Analytics, Advertising Campaigns, Campaign Management, Data Presentation, Presentations, Marketing, Marketing Effectiveness, Social Media Campaigns, Advertising, Digital Advertising, Marketing Strategies, Social Media Marketing, Facebook, Data-Driven Decision-Making, Data Analysis, Brand Awareness, Key Performance Indicators (KPIs), Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    254 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    J

    Johns Hopkins University

    Major Depression in the Population: A Public Health Approach

    Skills you'll gain: Public Health and Disease Prevention, Research Methodologies, Health Policy, Public Health, Epidemiology, Mental Health, Social Determinants Of Health, Health Disparities, Maternal Health, Mental Health Diseases and Disorders, Cultural Diversity

    4.7
    Rating, 4.7 out of 5 stars
    ·
    382 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Corporate Entrepreneurship: Innovating within Corporations

    Skills you'll gain: Proposal Development, Business Modeling, Innovation, Entrepreneurship, Customer Analysis, Entrepreneurial Finance, Business Valuation, Financial Modeling, Market Opportunities, New Business Development, Internal Auditing, Corporate Finance, Financial Statements, Business Strategy, Corporate Strategy, Business Planning, Corporate Accounting, Project Finance, Business Metrics, Finance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    299 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Present with Purpose: Create/Deliver Effective Presentations

    Skills you'll gain: Presentations, Public Speaking, Persuasive Communication, Microsoft PowerPoint, Verbal Communication Skills, Target Audience, Communication, Storytelling, Non-Verbal Communication, Composure, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    408 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    American Museum of Natural History

    Our Earth's Future

    Skills you'll gain: Climate Change Programs, Climate Change Mitigation, Social Sciences, Environmental Issue, Climate Change Adaptation, Socioeconomics, Economics, Policy, and Social Studies, Environment, Scientific Methods, Environmental Science, Physical Science, General Science and Research, Media and Communications, Hydrology, Mathematical Modeling, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
    ·
    818 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Snowflake

    Snowflake Generative AI

    Skills you'll gain: Prompt Engineering, Retrieval-Augmented Generation, Generative AI, LLM Application, Data Engineering, Data Manipulation, Snowflake Schema, Large Language Modeling, Model Deployment, Data Warehousing, Unstructured Data, Embeddings, Cloud Development, SQL, Natural Language Processing, Data Pipelines, Extract, Transform, Load, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Role-Based Access Control (RBAC)

    4.8
    Rating, 4.8 out of 5 stars
    ·
    228 reviews

    Beginner · Professional Certificate · 1 - 3 Months

  • Status: Preview
    Preview
    G

    Georgia Institute of Technology

    Engineering Systems in Motion: Dynamics of Particles and Bodies in 2D Motion

    Skills you'll gain: Mechanics, Mechanical Engineering, Engineering Analysis, Torque (Physics), Vibrations, Engineering, Physics, Calculus, Mathematical Modeling

    4.9
    Rating, 4.9 out of 5 stars
    ·
    746 reviews

    Mixed · Course · 1 - 3 Months

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…133134135…348

In summary, here are 10 of our most popular market research courses

  • Major Engineering Project Performance: University of Leeds
  • Data – What It Is, What We Can Do With It: Johns Hopkins University
  • GIS Data Acquisition and Map Design: University of Toronto
  • AI Foundations for Business Professionals: Saïd Business School, University of Oxford
  • Estadística y probabilidad: Universidad Nacional Autónoma de México
  • Marketing Analytics with Meta: Meta
  • Major Depression in the Population: A Public Health Approach: Johns Hopkins University
  • Corporate Entrepreneurship: Innovating within Corporations: University of Maryland, College Park
  • Present with Purpose: Create/Deliver Effective Presentations: IBM
  • Our Earth's Future: American Museum of Natural History

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Cookies Preference Center
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok