Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

California Institute of the Arts
Skills you'll gain: User Experience Design, Adobe XD, User Interface (UI) Design, User Centered Design, Interaction Design, Prototyping, Wireframing, User Research, User Flows, Application Design, Mockups, Information Architecture, Ideation, Adobe InDesign, Adobe Illustrator
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Storyboarding, Canva (Software), Storytelling, Marketing Design, Content Creation, Presentations, Marketing Materials, Dashboard, Collaborative Software, Graphic Design, Marketing, User Accounts, Business
Intermediate · Guided Project · Less Than 2 Hours

National Taiwan University
Skills you'll gain: Operations Research, Mathematical Modeling, Process Optimization, Applied Mathematics, Business Modeling, Industrial Engineering, Operations Management, Business Analytics, Production Planning, Inventory Management System, Case Studies, Microsoft Excel, Scheduling, Linear Algebra, Decision Making, Algorithms
Beginner · Course · 1 - 3 Months

University of California San Diego
Skills you'll gain: Predictive Modeling, Data Manipulation, Predictive Analytics, Big Data, Data Processing, Data Mining, Data Analysis, Data Science, Data-Driven Decision-Making, Unsupervised Learning, Statistical Analysis, Analytics, No-Code Development, Software Installation
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Canva (Software), Advertising, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Graphic Design, Instagram, Branding, Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Excel Macros, Data Validation, Pivot Tables And Charts, Microsoft Excel, Data Visualization, Scatter Plots, Histogram, Data Integrity, Excel Formulas, Spreadsheet Software, Forecasting, Data Analysis, Debugging, Visual Basic (Programming Language), Automation
Beginner · Course · 1 - 4 Weeks
SAS
Skills you'll gain: Data Manipulation, SAS (Software), Data Access, Data Import/Export, Microsoft Excel, Data Analysis, Data Transformation, Requirements Analysis, Statistical Programming, Exploratory Data Analysis, Data Cleansing, Statistical Analysis, Data Processing, Data Preprocessing, Data Integration, SQL, Descriptive Statistics, Computer Programming, Data Presentation, Debugging
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Skills you'll gain: Responsible AI, AI Workflows, AI Enablement, Agentic systems, Automation, Business Process Automation, Real Time Data, MLOps (Machine Learning Operations), AI Personalization, IT Automation, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, No-Code Development, Cloud-Based Integration, Business Transformation, Cloud API, Python Programming, Data Analysis, Restful API, API Design
Intermediate · Course · 1 - 4 Weeks
University of Colorado Boulder
Skills you'll gain: Google Ads, Online Advertising, Pay Per Click Advertising, Digital Advertising, Contextual Advertising, Search Engine Marketing, Keyword Research, Search Engine Optimization, Advertising Campaigns, Advertising, Web Analytics and SEO, Performance marketing, Automation, A/B Testing, Consumer Behaviour
Beginner · Course · 1 - 3 Months

Skills you'll gain: Test Automation, Continuous Integration, CI/CD, AI Orchestration, Software Quality Assurance, Maintainability, Quality Assurance, Automation, Verification And Validation, User Interface (UI), Natural Language Processing, Scalability
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Feature Engineering, MLOps (Machine Learning Operations), Responsible AI, Generative AI, Google Cloud Platform, Model Deployment, Tensorflow, Big Data, Keras (Neural Network Library), Data Preprocessing, Data Quality, Exploratory Data Analysis, Machine Learning, Applied Machine Learning, Data Migration, Apache Airflow, Model Evaluation, Data Lakes, Scikit Learn (Machine Learning Library), Cloud Computing
Intermediate · Professional Certificate · 3 - 6 Months