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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    Coursera

    Engage HR Stakeholders

    Skills you'll gain: Stakeholder Engagement, Stakeholder Analysis, Stakeholder Management, People Analytics, Communication Planning, Drive Engagement, Human Resource Strategy, Prioritization, AI Product Strategy, Communication Strategies, Change Management

    Beginner · Course · 1 - 4 Weeks

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: User Research, Project Management Life Cycle, Reinforcement Learning, Organizational Strategy, Classification Algorithms, Deep Learning, Engineering Management, Technology Strategies, Systems Thinking, Environmental Social And Corporate Governance (ESG), Feasibility Studies, Infrastructure Security, Financial Statements, Data Ethics, Environmental Management Systems, Product Development, Asset Management, Climate Change Mitigation, Project Risk Management, Operations Research

    Earn a degree

    Degree · 1 - 4 Years

  • Status: New
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    E

    EDUCBA

    Analyze Capital Markets Using Economic and Valuation Models

    Skills you'll gain: Financial Market, Equities, Capital Markets, Economics, Investment Management, Business Valuation, Market Analysis, Portfolio Management, Financial Analysis, Market Dynamics, Econometrics, Analysis, Forecasting, Asset Management

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Glasgow

    MBA Essentials

    Skills you'll gain: Business Administration, Leadership Studies, Supply Chain, Marketing Strategies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, B2B Sales

    4.6
    Rating, 4.6 out of 5 stars
    ·
    252 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
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    C

    CertNexus

    AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Orchestrate, Analyze, and Evaluate ML Pipelines

    Skills you'll gain: Feature Engineering, Data Pipelines, Apache Airflow, MLOps (Machine Learning Operations), Data Preprocessing, Service Level, Model Evaluation, Real Time Data, Data Store, Data Transformation, Data Validation, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Introduction to CRM with HubSpot

    Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Pipeline Architects: Data Engineering to Lakehouse

    Skills you'll gain: Apache Airflow, Data Warehousing, Data Flow Diagrams (DFDs), Data Pipelines, Diagram Design, Data Integration, Data Lakes, Performance Tuning, Data Governance, Cloud Deployment, Data Modeling, Data Mapping, Trend Analysis, Service Level Agreement, Cloud Computing, Data Literacy, SQL, Apache Kafka, Extract, Transform, Load, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Data Engineering, Big Data, and Machine Learning on GCP

    Skills you'll gain: Model Deployment, Feature Engineering, PySpark, Data Import/Export, Big Data, Apache Spark, Dashboard, Data Architecture, Data Governance, Apache Kafka, Cloud Deployment, Apache Hadoop, Metadata Management, Data Storage, Apache Hive, Application Programming Interface (API), Data Quality, Data Cleansing, Applied Machine Learning, Cloud Services

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Track Conversions in GA4

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Product Management: An Introduction

    Skills you'll gain: Product Lifecycle Management, Product Management, Project Management, Product Development, Product Strategy, Portfolio Management, Value Propositions, Stakeholder Management, Cross-Functional Collaboration, Market Research, Business Acumen

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.4K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Scale Data Warehouses Cost-Effectively

    Skills you'll gain: Data Architecture, Cloud Computing Architecture, Extract, Transform, Load, Cost Control, Cost Reduction, Expense Management, Cost Management, Data Storage, Data Manipulation, Descriptive Analytics, Data Analysis

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Engage HR Stakeholders: Coursera
  • Maestría en Gerencia de la Ingeniería: Universidad de los Andes
  • Analyze Capital Markets Using Economic and Valuation Models: EDUCBA
  • MBA Essentials: University of Glasgow
  • AgenticAIBIZ (Exam AGZ-110): Foundations of Agentic AI: CertNexus
  • Orchestrate, Analyze, and Evaluate ML Pipelines: Coursera
  • Introduction to CRM with HubSpot: Coursera
  • Pipeline Architects: Data Engineering to Lakehouse: Coursera
  • Data Engineering, Big Data, and Machine Learning on GCP: Google Cloud
  • Track Conversions in GA4: Coursera

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