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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    Alex Genadinik

    Press Coverage, Publicity And Public Relations

    Skills you'll gain: Press Releases, Earned Media, Media Relations, Copywriting, Public Relations, Media Strategy, Marketing and Public Relations, Promotional Strategies, Storytelling, Content Creation

    Mixed · Course · 1 - 4 Weeks

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    The Expert Academy

    Enterprise Account Strategy And Growth

    Skills you'll gain: Service Recovery, Account Management, Account Strategy, Customer experience strategy (CX), Rapport Building, Sales Strategy, Loyalty Programs, Customer Insights, Customer Relationship Management (CRM) Software, Customer Retention, Enterprise Sales, Emotional Intelligence, B2B Sales, Relationship Management, Customer Service, Customer Success Management, Communication Strategies, Stakeholder Management, Data Analysis, Strategic Planning

    Intermediate · Course · 1 - 3 Months

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    John Wiley & Sons

    Problem Solving Skills and Critical Thinking

    Skills you'll gain: Critical Thinking and Problem Solving, Complex Problem Solving, Problem Solving, Strategic Decision-Making, Advanced Analytics, Decision Making, Critical Thinking, Data Storytelling, Strategic Thinking, Systems Thinking, Creative Problem-Solving, Storytelling, Analytical Skills, Statistical Analysis, Persuasive Communication, Team Management, Smart Goals, Business Strategy, Analysis, Business Analysis

    Beginner · Course · 1 - 3 Months

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    Coursera

    Collaborate and Communicate for Project Excellence

    Skills you'll gain: Meeting Facilitation, Performance Metric, Collaborative Software, Team Building, Project Management Software, Project Coordination, Internal Communications, Performance Measurement, Performance Analysis, Data Visualization, Communication Strategies, Consultative Approaches, Process Development, Stakeholder Communications, Key Performance Indicators (KPIs), Data-Driven Decision-Making, Communication, User Feedback, Business Communication, Organizational Change

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    U

    University of Colorado Boulder

    Introduction to Public Relations and the Media

    Skills you'll gain: Press Releases, Strategic Communication, Public Relations, Media Relations, Crisis Management, Marketing and Public Relations, Marketing Communications, Media and Communications, Corporate Communications, Communication Strategies, Corporate Sustainability, Social Media, Target Audience, Journalism, Media Strategy, Content Performance Analysis, Writing, Branding, Brand Management, Business Ethics

    4.7
    Rating, 4.7 out of 5 stars
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    779 reviews

    Beginner · Specialization · 3 - 6 Months

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    Coursera

    Advanced SQL for Data Pipeline Optimization

    Skills you'll gain: Data Pipelines, Data Validation, SQL, Extract, Transform, Load, Data Transformation, JSON, Data Processing, Database Management, Data Mart, Data Warehousing, Data Integration, Star Schema, Performance Tuning, Data Quality, Verification And Validation, Dashboard, Systems Integration, Dimensionality Reduction

    Advanced · Course · 3 - 6 Months

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    Coursera

    Harnessing AI for Business Impact

    Skills you'll gain: Large Language Modeling, AI Enablement, ChatGPT, LLM Application, Responsible AI, Generative AI, Organizational Strategy, OpenAI API, Strategic Leadership, Market Research, Trend Analysis, OpenAI, Business Strategy, Real Time Data, Governance, Data-Driven Decision-Making, Artificial Intelligence, Data Ethics, Team Management, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
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    1.6K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Google

    Speed Up Data Analysis and Presentation Building

    Skills you'll gain: Data Visualization, Data Presentation, Responsible AI, Data Storytelling, Prompt Engineering, Data Analysis, AI Enablement, Oral Expression

    4.8
    Rating, 4.8 out of 5 stars
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    879 reviews

    Beginner · Course · 1 - 4 Weeks

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    Johns Hopkins University

    Executive Data Science

    Skills you'll gain: Data Quality, Exploratory Data Analysis, Employee Onboarding, Data Management, Statistical Reporting, Team Motivation, Technical Communication, Data Analysis, Data Presentation, Project Management, Interviewing Skills, Data Science, Data-Driven Decision-Making, Data Strategy, Organizational Leadership, Team Management, Workflow Management, Analytical Skills, Leadership, Communication

    4.5
    Rating, 4.5 out of 5 stars
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    11K reviews

    Beginner · Specialization · 1 - 3 Months

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    Coursera

    Orchestrate, Analyze, and Evaluate ML Pipelines

    Skills you'll gain: Feature Engineering, Data Pipelines, Apache Airflow, MLOps (Machine Learning Operations), Data Preprocessing, Service Level, Model Evaluation, Real Time Data, Data Store, Data Transformation, Data Validation, Key Performance Indicators (KPIs)

    Intermediate · Course · 1 - 4 Weeks

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    Google Cloud

    애플리케이션에 맞는 Google Cloud 데이터베이스 선택하기

    Skills you'll gain: Generative AI, Vector Databases, Google Cloud Platform, Cloud Applications, Databases, NoSQL, Database Management Systems, Database Design, Relational Databases, Transaction Processing, Analytics, Data Migration, Scalability

    Beginner · Course · 1 - 4 Weeks

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    University of Colorado System

    Fundamentals of Global Energy Business

    Skills you'll gain: Energy and Utilities, Oil and Gas, Strategic Thinking, Global Marketing, Business Analysis, Business Economics, Supply And Demand, Stakeholder Analysis, Business Analytics, Economics, Political Sciences, Environment and Resource Management, Natural Resource Management, Emerging Technologies

    4.6
    Rating, 4.6 out of 5 stars
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    508 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Press Coverage, Publicity And Public Relations : Alex Genadinik
  • Enterprise Account Strategy And Growth: The Expert Academy
  • Problem Solving Skills and Critical Thinking: John Wiley & Sons
  • Collaborate and Communicate for Project Excellence: Coursera
  • Introduction to Public Relations and the Media: University of Colorado Boulder
  • Advanced SQL for Data Pipeline Optimization: Coursera
  • Harnessing AI for Business Impact: Coursera
  • Speed Up Data Analysis and Presentation Building: Google
  • Executive Data Science: Johns Hopkins University
  • Orchestrate, Analyze, and Evaluate ML Pipelines: Coursera

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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