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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Master Microsoft Excel & 365 Apps: Beginner to Advanced

    Skills you'll gain: Microsoft 365, Microsoft Teams, Microsoft Outlook, Pivot Tables And Charts, Calendar Management, Excel Macros, Microsoft Copilot, Microsoft Excel, Collaborative Software, Excel Formulas, Data Validation, Productivity Software, Spreadsheet Software, Project Management Software, Organizational Skills, Collaboration, Data Manipulation, Data Visualization, Data Analysis, Visual Basic (Programming Language)

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of California, Santa Barbara

    Economics of Markets, Government, and Nonprofits

    Skills you'll gain: Generally Accepted Auditing Standards, Financial Auditing, Auditing, Ethical Standards And Conduct, Governmental Accounting, Internal Auditing, External Auditing, Economics, Business Economics, Non-Profit Accounting, Sarbanes Oxley Act (SOX) Compliance, Supply And Demand, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    Strategic Sourcing and Prioritization

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Request for Proposal, Prioritization, Risk Mitigation, Supplier Relationship Management, Risk Analysis, Generative AI Agents, Market Intelligence, Market Research, Data-Driven Decision-Making, Cost Benefit Analysis, Environmental Social And Corporate Governance (ESG), Analysis, Financial Modeling

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Analysing: Numeric and digital literacies

    Skills you'll gain: Governance, Management Accounting, Budgeting, Marketing Analytics, Capital Budgeting, Financial Modeling, Financial Data, SAS (Software), Business Analytics, Accounting, Financial Management, Customer Insights, Dashboard, Marketing Effectiveness, Corporate Finance, Digital Marketing, Business Valuation, Data-Driven Decision-Making, Financial Analysis, Data Visualization

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.2K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Report Email Results

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Global Challenges in Business

    Skills you'll gain: Sustainable Business, Global Marketing, Virtual Teams, Business Ethics, Diversity Marketing, Corporate Sustainability, Sustainable Development, Cultural Sensitivity, Environmental Social And Corporate Governance (ESG), Workplace inclusivity, Intercultural Competence, Consumer Behaviour, Environmental Issue, Market Analysis, Solution Design, Diversity Awareness, Cultural Responsiveness, Culture, Cultural Diversity, Brand Strategy

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    550 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Crafting User-First Product Experiences in the AI Era

    Skills you'll gain: Competitive Analysis, Market Research, User Story, User Interface (UI), Competitive Intelligence, Usability, Persona Development, Microsoft Copilot, Product Development, Market Analysis, Product Management, Product Lifecycle Management, Design Thinking, Product Roadmaps, User Interface (UI) Design, Market Opportunities, Regulation and Legal Compliance, Data Ethics, Responsible AI, Data Governance

    4.6
    Rating, 4.6 out of 5 stars
    ·
    368 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    Indian School of Business

    Trading Strategies in Emerging Markets

    Skills you'll gain: Financial Statements, Peer Review, Financial Statement Analysis, Financial Trading, Balance Sheet, Portfolio Management, Income Statement, Data Collection, Market Liquidity, Investment Management, Financial Analysis, Performance Analysis, Project Design, Market Analysis, Financial Market, Accruals, Business Planning, Securities Trading, Market Dynamics, Performance Measurement

    4.2
    Rating, 4.2 out of 5 stars
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    2.7K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of London

    Machine Learning for All

    Skills you'll gain: Data Preprocessing, Machine Learning, Artificial Intelligence, Model Evaluation, Data Analysis, Image Analysis, Data Collection, Classification Algorithms

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    3.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Excel

    Skills you'll gain: Excel Macros, Prompt Engineering, Microsoft Excel, Data Cleansing, Excel Formulas, Pivot Tables And Charts, Microsoft Copilot, Dashboard, Forecasting, Data Presentation, Data Storytelling, Data Processing, Data Visualization Software, Data Manipulation, Data Visualization, Data Preprocessing, Data Quality, Statistical Analysis, Data Transformation, Data Analysis

    4.3
    Rating, 4.3 out of 5 stars
    ·
    408 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Solution Design & Presentation

    Intermediate · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Master Microsoft Excel & 365 Apps: Beginner to Advanced: Packt
  • Economics of Markets, Government, and Nonprofits: University of California, Santa Barbara
  • Strategic Sourcing and Prioritization: Coursera
  • Analysing: Numeric and digital literacies: Macquarie University
  • Report Email Results: Coursera
  • Global Challenges in Business: University of Illinois Urbana-Champaign
  • Strategic PM using GenAI for Account Managers: Microsoft
  • Crafting User-First Product Experiences in the AI Era: Microsoft
  • Trading Strategies in Emerging Markets: Indian School of Business
  • Machine Learning for All: University of London

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
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425 courses
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145 courses
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471 courses
Math and Logic
70 courses
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137 courses
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401 courses
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Professional Certificates

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